Your Marketing, Conscience, and Your Impact on the Future
ByOne of my favorite lessons learned early in life is contained in a story I heard about Native American leadership councils.
Whenever a council convened to make a decision, major or minor, there was always one council member who represented the voice of the grandchildren of thier grandchildren.
This policy was not just about long-range planning but about the need to be consciously responsible for how their current decision would impact the future.
In other words, their sense of conscience did not allow them to focus solely on short term gains. They lived within an appreciation of time, accountability, and the reach forward of any and every decision, particularly with regard to momentous issues.
In your marketing, how far forward does your conscience take you?
Becasue It’s All in the Connection,
Judith & Jim
And to add to your understanding and feeling for soft sell marketing — marketing with integrity, care, and concern for the well-bing of we who are live now and those that follow us— we encourage you to get and read our new book (and tell your friends about) The Heart of Marketing: Love Your Customers and They Will Love You Back (Morgan James Publishing, May 2009)
