What is a Soft Sell Marketer and Why Do We Need Our Own Conference? – Part 2

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Register now for Bridging Heart and Marketing —
the first-ever soft sell Internet marketing conference.
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After having met so many Soft Sell Internet marketers at the various conferences we attended and hearing them tell us they would welcome a conference that spoke to them — we’ve taken the leap and are producing “Bridging Heart and Marketing, ” an Internet marketing conference like none other before.

But our journey to this point pushed us through several thresholds.

First, the dominant voice of Internet marketing has been an “in your face” aggressive style, based in fear, scarcity, and a view of the potential buyer as someone who has to be badgered, browbeaten, and virtually bludgeoned before he or she (mostly he) will get off the couch and take action.  So, phrases like “killer copy,” “obscene or insane profits,” “secrets the gurus don’t want you to know” are strewn throughout hard sell sales copy.

We knew that kind of copy  wouldn’t work for how we wanted to market, and, as we said, we’d talked to enough people who were put off by it that they just deleted the promotional emails when they saw them. Not a good prognosis for what we wanted to do.

So we began to write our own copy. We are best-selling authors — four books published (not eBooks) — and we had an article resume that included the major magazines and newspapers in the country. Why not?

Then, master marketer, Alex Mandossian told us he kept a file of our work, “It was that good,” he said.

We give Alex a lot of credit for opening our eyes to how we wanted to market, how we wanted to relate to our customers. That was the beginning.

And Alex also graced us with the opportunity to coach some of his Teleseminar Secrets students, helping them implement his course. That was the major turning point, because — we took this opportunity very seriously. In preparing for those call we did an in depth study of ot only his material, but marketing in general. It was then that we realized just what a spiritual, even sacred process marketing a solution to someone’s need and having them buy it is.

And that discovery formed the basis that led to Bridging Heart and Marketing.