What Does Soft Sell Sales Copy Feel Like?
ByBecause the idea of Soft Sell Marketing is a new one, a number people who read this blog have asked, “What does soft sell sales copy feel like”?Here’s a good example:
During a promotion for our “Soft Topic Copywriting Secrets” home study course, we used the soft sell email sales copy that follows. AND we received several responses from people who took the time to tell us how touched they were, and how grateful they were for the way we approached them. And, of course, many others voted with their credit cards!
Note: The copy will be formatted like it would if you received it in your email.
Subject Line - How Do You Stay in Spiritual Service With Your Sales Copy?
Hi (First Name),
When you sell from your heart – then
Selling Is Spiritual Service.
When you keep in mind that your potential
customer or client is in need of what you
provide, and you honor that need by
marketing with clarity and care – then
Selling Is Spiritual Service.
When you grace the gifts you provide
with financial value and satisfaction
guarantee – then Selling Is Spiritual Service.
And how do you do this?
With sales copy written from the depth of
your belief in what you provide, crafted
with your customers’ needs foremost in
mind, and presented in a logical flow that
invites your reader to continue reading
all the way to the end -
So they get all of your benefits, all of your
testimonials, and all of your bonuses -
So they get you. So they get who you are
and what you stand for.
So they can trust you, believe in you, and
know they are in the correct place.
So that they then make the purchase they
know they want and need to make -
from you!
That’s why we created our Soft Topic
Copywriting Secrets course – to help you
know how to do everything we just
described -
To help you sell with integrity while helping
your buyer make their purchase with
confidence and trust.
That’s Spiritual Service at its finest -
http://www.softtopiccopywritingsecrets.com
And for the launch of our Soft Topic
Copywriting Secrets course, we’ve reduced
the course price by $300 -
So, if this is what you need to better promote
what you do -
Go to:
http://www.softtopiccopywritingsecrets.com
Because It’s All in the Connection,
Judith & Jim
PS – We’re On UTube -
Check out our copywriting video tips on UTube
http://www.youtube.com/watch?v=Y1vUlIXwZJ0
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Dear Reader: How did you feel reading that copy? Did you feel cared for? Did you notice that you were getting valuable information right from the start? Not just being sold, but also being invited to join in the relationship with us?
Did the copy make you want to read more, want to be able to approach your readers with the same kind of voice, with the same kind of feeling?
If so, we were successful with our soft topic/soft sell sales copy.
And that’s what we want for you—to feel the effects of persuasive soft topic/soft sell copy so that you can get a vision of how to enrich your readers while influencing them to decide they want to do business with YOU.
This way you can bridge your heart-felt care with successful marketing to create a positive experience for you and your buyers. That way you can enjoy selling without selling out!
And that way your readers will feel good about reading your soft sell sales copy!
Becasue It’s All in the Connection,
Judith & Jim


I have been very interested to follow your work since I signed up for the newsletters. This is very true to my heart and the conclusion I’ve reached – I want to appeal to the part of a person that is ready for transformation and I can do that very easily with heartfelt honesty.
Thank you for tips and support in this area of marketing which is much needed!
Kindly,
Amy Bush Bradley
Amy,
We have to choose the customer base we are offering to.
If the audience is not ready for transformation then hard sell writing is appropriate because they must be moved off the dime.
But if the audience is ready then hard sell is an insult.
Choosing who you want to serve is the first step in developing a business.
Because It’s All in the Connection,
Judith & Jim
For Soft Sellers, go to:
http://www.bridgingheartandmarketing.com/platformbonus
for a one-hour audio about setting up your Soft Sell business.