We’re Back!

I can’t believe that it’s been nearly 2 months since I took an unanticipated hiatus from writing to you through our “Bridging Heart and Marketing”blog.
 
At first I was consumed with trying to get our new book organized and ready for a Fall publication date (which we see we’ll never be able to make). And BTW, the book is tentatively titled either “Bridging Heart and Marketing: Selling Without Selling Out” or “Selling Without Selling Out: Bridging Heart and Marketing To Sell With Integrity and Mutual Gain.”
(Any comments on the title that you’d like to make will be greatly appreciated!)
 
Then Judith and I found ourselves reevaluating how we want to use this blog. And I apologize for not including you in the discussion. You see, since both Judith and I are used to being  independent and have only recently begun to learn to ask for help – we’ve been wrestling with the issues by ourselves. Again, mea culpa.
 
We’re now clear that we will use this blog as a forum for Soft Sell marketing principle and tactics (as we have) as well as exposing non-conscious, non-conscience marketing which hurts all of us including those who do it. 

Our objective is inspire Soft Sell Marketing — what we see as marketing with consciousness and conscience.
 
So, we welcome and encourage your comments. They will inspire topics in the future and support us in coming to you with more of our own process.

Because It’s All in the Connection,

Jim