Comments on: Soft Sell Marketing Misconceptions – A Dime a Dozen http://bridgingheartandmarketing.com/soft-sell-marketing-misconceptions-a-dime-a-dozen/ Fri, 30 Jul 2010 14:08:01 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: Sales and Marketing: The idea that soft sell sales is all about personality is wrong «Help Customers Buy http://bridgingheartandmarketing.com/soft-sell-marketing-misconceptions-a-dime-a-dozen/comment-page-1/#comment-1251 Sales and Marketing: The idea that soft sell sales is all about personality is wrong «Help Customers Buy Mon, 01 Mar 2010 01:10:31 +0000 http://bridgingheartandmarketing.com/?p=440#comment-1251 [...] you would like to read the inspiration for this blog post, check out Judith & Jim’s “Soft Sell Marketing Misconceptions – A Dime a Dozen.” No TweetBacks yet. (Be the first to Tweet this post)SHARETHIS.addEntry({ title: "The idea that [...] [...] you would like to read the inspiration for this blog post, check out Judith & Jim’s “Soft Sell Marketing Misconceptions – A Dime a Dozen.” No TweetBacks yet. (Be the first to Tweet this post)SHARETHIS.addEntry({ title: "The idea that [...]

]]> By: Judith & Jim http://bridgingheartandmarketing.com/soft-sell-marketing-misconceptions-a-dime-a-dozen/comment-page-1/#comment-1247 Judith & Jim Sun, 28 Feb 2010 05:10:56 +0000 http://bridgingheartandmarketing.com/?p=440#comment-1247 Hi Helen, Yes either/or belongs to a competitive mentality and it also reflects a scarcity mentality. A truly well done sale also creates a relationship and, in business, a truly well made relationship very often has to do with a sale. Both -- and for a wider and more profitable consciousness. Jim Hi Helen,

Yes either/or belongs to a competitive mentality and it also reflects a scarcity mentality. A truly well done sale also creates a relationship and, in business, a truly well made relationship very often has to do with a sale.

Both — and for a wider and more profitable consciousness.

Jim

]]> By: Judith & Jim http://bridgingheartandmarketing.com/soft-sell-marketing-misconceptions-a-dime-a-dozen/comment-page-1/#comment-1242 Judith & Jim Sat, 27 Feb 2010 14:44:56 +0000 http://bridgingheartandmarketing.com/?p=440#comment-1242 Hi John, "Help cutomers buy" is the apt phrase, because they want to buy. They have a need and you are the solution. I've also heard it said that selling is "leading the customer to the truth of thier desire" -- to buy or not" If they do not buy this time, they will another. And if they don't, then they aren't and would never have been a repeat buyer. Jim Hi John,

“Help cutomers buy” is the apt phrase, because they want to buy. They have a need and you are the solution.

I’ve also heard it said that selling is “leading the customer to the truth of thier desire” — to buy or not” If they do not buy this time, they will another. And if they don’t, then they aren’t and would never have been a repeat buyer.

Jim

]]> By: John Aberle http://bridgingheartandmarketing.com/soft-sell-marketing-misconceptions-a-dime-a-dozen/comment-page-1/#comment-1229 John Aberle Fri, 26 Feb 2010 03:17:46 +0000 http://bridgingheartandmarketing.com/?p=440#comment-1229 Jim - Thanks for bringing this topic up as I've forgotten how hard sell would perceive soft sell sales. After over 30 years in sales and marketing, mostly soft sell, I believe this problem of selling from personality is common to newbies in the field. Most people want to be liked. True heart-centered, soft sell sales has nothing to do with having a likable personality. As you've pointed out numerous times, it's a matter of caring enough about your customers first to ask the questions necessary to understand their viewpoints. Then you "help customers buy." Customers will like you even with a marginal personality if, as you said above, you show them what's in it for them. John http://www.HelpCustomersBuy.com Jim – Thanks for bringing this topic up as I’ve forgotten how hard sell would perceive soft sell sales. After over 30 years in sales and marketing, mostly soft sell, I believe this problem of selling from personality is common to newbies in the field. Most people want to be liked.

True heart-centered, soft sell sales has nothing to do with having a likable personality. As you’ve pointed out numerous times, it’s a matter of caring enough about your customers first to ask the questions necessary to understand their viewpoints. Then you “help customers buy.” Customers will like you even with a marginal personality if, as you said above, you show them what’s in it for them.

John
http://www.HelpCustomersBuy.com

]]> By: Helen Graves [Grand Poohbah of Crackerjack Online Marketing] http://bridgingheartandmarketing.com/soft-sell-marketing-misconceptions-a-dime-a-dozen/comment-page-1/#comment-1224 Helen Graves [Grand Poohbah of Crackerjack Online Marketing] Thu, 25 Feb 2010 19:23:24 +0000 http://bridgingheartandmarketing.com/?p=440#comment-1224 Jim, I wholeheartedly agree with your perspective that you don't have to be "either/or" when you're presenting offers - either you focus on making the sale OR you focus on making connection. The point, and what I teach in my "What to Say If You Hate to Sell" program, is to do both. When you genuinely connect with someone and understand their situation, you are able to offer a solution from a place of authenticity. Then you both get what you want. What could be better? -Helen Jim,
I wholeheartedly agree with your perspective that you don’t have to be “either/or” when you’re presenting offers – either you focus on making the sale OR you focus on making connection.

The point, and what I teach in my “What to Say If You Hate to Sell” program, is to do both. When you genuinely connect with someone and understand their situation, you are able to offer a solution from a place of authenticity. Then you both get what you want. What could be better?

-Helen

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