Soft Sell Copywriting—The Heart of Internet Marketing

 The following is an excerpt from our Soft Topic Copywriting Secrets Home Study Course.

When is the last time you received a piece of sales copy . . . say, an “urgent” letter in the mail . . . or a “don’t miss this” notice through email . . . or a pre-recorded phone pitch . . .

 Only to find out it was completely irrelevant to what you do or care about?

What did you do? You probably didn’t give it a second chance. Tossed it straight into the round file—or CLICKED delete before even looking—or slammed the phone down with an annoyed CLUNK.

Why? Because there was no match between you and the message. No connection. It was coming at you without being about you.

This scene happens across the Internet thousands, perhaps millions of times a day. An email promotion that has nothing to do with you other than you are on someone’s list.

As a marketer, if you’re the one sending out the promotion, this scene is the kiss of death—or, rather, the kiss off of income and profits.

Before you read another word we want you to know that this post is a promotion for our copywriting course. If you have no interest in copywriting, stop reading now and we won’t waste your time.

If you do, then soft topic copywriting—whether for a blog, an email, a sales letter, or any other form of online communication—is successful, because it matches your message to the HEART of your market.

Making sure there’s a head-to-head match is important . . .

But it’s the heart-to-heart identification that creates the connection and it’s the connection that creates the sale.

That’s what our copywriting course specializes in—creating the heart-to-heart connection.

Here’s just some of what you’ll get form the course:

• Transform the non-tangible benefits of your products and services into clear, concrete, credible images that reach right into your customer’s mind and heart 
•  Identify the core of your offer, understand it inside and out, and position yourself in your market to be clearly identifiable to those who are looking for you 
•  Unearth the specific emotional needs of your readers without guessing even if you’ve never done any formal market research 
• Stop from falling into the most deadly trap of all soft sell traps — copy that’s trite or overly sentimental 
• If you’re new to copywriting, we’ll give you a rock solid foundation to know what works and what doesn’t so you can count on your own judgment to deliver the copy you want.
• If you’re an experienced copywriter you’ll learn a point of view, specific techniques, and style and voice that will open you to writing for the soft sell/soft topic markets.

Many marketers stay out of the soft sell markets convinced—”There’s no money in those pockets”—so your advantage is rich and deep when you know how to reach soft sell customers—and they’re waiting to be reached 

If copywriting—or improving your copywriting—is what you need, take alook at our – 
 
Soft Topic Copywriting Secrets Home Study Course

And get in on the launch price — which is still in effect!

Because It’s All in the Connection,
Judith & Jim

http://www/softtopiccopywritingsecrets.com