Bridging heart and marketing doesn’t quite go far enough in describing what it is that you are both doing. I believe that what you are doing is creating bridges between hearts – and business relationships are just one example of the many blessings that will result. For I love your tag line – “It’s all in the connection.” What profound words they are. Starting from a place of authentic connection – the possibilities are endless.

Thank you for having a hunch, and being bold enough to follow through, in order to serve the needs of many. Looking forward to joining you both in LA, as well as the many, many like-minded others you are bringing together. Although I am in New York, I can feel the energy building clear across the country! You have clearly identified a movement whose time has come.

May you continue to keep your fingers on the pulse of humanity, and to find the strength to respond.

With warmth and great respect for whom you are,
Jude

The biggest trap for Soft Sell marketers in the hard sell market is that, as you say, we feel as though we are not up to par. That’s not just financially depressing, but soul weakening as well.

Soft Sell marketers know that what they offer is needed and effective but then back away from being strong about presenting it.

That shortchanges you, your customer, and whatever you hold to be the Source or highest authority in this universe.

And to want your clients to “close themselves,” because you’ve given them what they need to do so, shows such respect for them and your integrity shines through. And when that sale is made, your customer returns out of a reciprocal respect and a proven trust.

BTW — instead of “closing the sale” we suggest you consider thinking of that moment as “opening the relationship.” And if your client is a return buyer, then “deepening the relationship.”

Because It’s All in the Connection,

Jim

http://www.bridgingheartandmarketing.com

I made it a point to be in on both calls and I was so glad that I found you!! I have always used soft selling and did not know that that was what it was called! I always felt that I was not up to par as I could not be myself and work the “hard sell.” I love inter-connecting with clients and servicing them with information so they could make their own decisions. I always felt that the “close” was not as it should be. I wanted my clients to close “themselves.” Using thier wants and their goals to make their choice. I thank you for educating me and look forward to all you have to offer!

I close myself,
Frances