Selling — Do You Have An Aversion To It?

In response to our blog post below: You’ve Got to Know What You’re Buying !!! — we received the following comment:

From — Carolyn Morgan
Comment:
I appreciated the critique in your blog.  Results are what we seek. 

But, I liked it better before I came to the pitch for your own marketing information.

Rather than including Carolyn’s concern as a comment, it’s so important that we decided to build this post around it. 

Because . . . we assume that Carolyn is a service provider and not a hard sell marketer since she was put off by what she called our “pitch.” No hard sell marketer worth his or her salt would be put off by a pitch.

So, Carolyn represents one of the problems — in fact a major problem — that service providers and/or soft sell marketers and consumers experience:

The aversion to selling.

She appreciated the post but was put off by our making an offer of our own products at the end of it.  

Our post did not criticize the marketer and the email we referenced for making an offer, our criticism aimed at the ambiguity of his presentation as being misleading and seductive instead of being straightforward. 

So that marketer’s reader who has a  dream of having a coaching program that could earn a living or the dream of  the coach who wanted to improve his or her business was diddled with . .

Promising a delectably gratifying outcome and assuring that “no prior experience” and ”no business skill” were necessary and the program would eliminate any internal resistance or blocks to success forever. 

How credible does that sound to you?

And in our so-called pitch all we said was:

PS – For a guide to spiritually grounded, real life marketing from the heart get our new #1 Bestselling book The Heart of Marketing: Love Your Customers and They Will Love You Back

Service providers and care-givers — soft sell marketers all — must overcome their  aversion to selling. Selling itself is not the problem. It’s the way things are sold that gives selling such a bad reputation.

And, does our book focus on a different approach to selling? Yes it does. And many people have already profited from it both financially and spiritually. So now, does saying this, which is the truth, turn the saying of it into a pitch? Not at all. 

If you are a soft sell marketer we hope you agree.

Otherwise how do you bring the gifts you offer to the world AND earn an income commensurate with how you can help people who need what you have? 

What do you think? We’d love to hear your comments. 

Because It’s All in the Connection,

Judith & Jim