Comments on: Rational-Economic-Man! Oh Really?!! http://bridgingheartandmarketing.com/rational-economic-man-oh-really/ Fri, 30 Jul 2010 14:08:01 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: Jim http://bridgingheartandmarketing.com/rational-economic-man-oh-really/comment-page-1/#comment-759 Jim Fri, 12 Jun 2009 03:48:37 +0000 http://bridgingheartandmarketing.com/rational-economic-man-oh-really/#comment-759 Bobbie, Thank you for so conscious a response. Yes the antiquated idea of rationality must be unpacked and not merely repacked but redefined from the deep inclusive core of whole humanity. Otherwise we will remain as dissociated as a species as we have been which has led to real emotional damage even in the middle of apparent material prosperity. That's why we wrote "The Heart of Marketing: Love Your Customers and They Will Love You Back" because real love produces a genuine sense of inclusiveness and conscience which serves as the basis for the Whole-Economic-Human. Jim http://www.theheartofmarketing.com Bobbie,

Thank you for so conscious a response.

Yes the antiquated idea of rationality must be unpacked and not merely repacked but redefined from the deep inclusive core of whole humanity.

Otherwise we will remain as dissociated as a species as we have been which has led to real emotional damage even in the middle of apparent material prosperity.

That’s why we wrote “The Heart of Marketing: Love Your Customers and They Will Love You Back” because real love produces a genuine sense of inclusiveness and conscience which serves as the basis for the Whole-Economic-Human.

Jim
http://www.theheartofmarketing.com

]]> By: Bobbye Middendorf http://bridgingheartandmarketing.com/rational-economic-man-oh-really/comment-page-1/#comment-758 Bobbye Middendorf Thu, 11 Jun 2009 21:11:30 +0000 http://bridgingheartandmarketing.com/rational-economic-man-oh-really/#comment-758 You are pushing the envelope here to promote a deeper understanding of the outdated assumptions that have been the rock-solid basis of business for far too long. Your reconsideration and reexamination is long overdue. You have presented a mindful deconstruction of what passes for "rationality" that has ultimately undermined the sustainability of the entire planet in its narrow, self-interested focus. It is time to bring the whole system--human, species, planetary-- into consideration in our process of exchange. Thank you for continuing this dialogue! You are pushing the envelope here to promote a deeper understanding of the outdated assumptions that have been the rock-solid basis of business for far too long. Your reconsideration and reexamination is long overdue. You have presented a mindful deconstruction of what passes for “rationality” that has ultimately undermined the sustainability of the entire planet in its narrow, self-interested focus.

It is time to bring the whole system–human, species, planetary– into consideration in our process of exchange. Thank you for continuing this dialogue!

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