Comments on: Love – The Cornerstone of Soft Sell Conscious Marketing http://bridgingheartandmarketing.com/love-the-cornerstone-of-soft-sell-conscious-marketing/ Fri, 30 Jul 2010 14:08:01 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: John Aberle http://bridgingheartandmarketing.com/love-the-cornerstone-of-soft-sell-conscious-marketing/comment-page-1/#comment-924 John Aberle Mon, 24 Aug 2009 16:24:51 +0000 http://bridgingheartandmarketing.com/love-the-cornerstone-of-soft-sell-conscious-marketing/#comment-924 Thank you, Judith & Jim, for the courage to use this four-letter word in a business article. It's truly the greatest gift to share that selling and marketing as services are ultimately about love. From this perspective, one doesn't close just because he can and get the profit or commission at any cost. Instead he realizes that to harm another ultimately harms himself. I've also noticed that clients get really fascinated when they watch me get passionate about my training and coaching them. Passion is love for the work I do and the excitement I feel about helping them improve their sales and marketing so as to improve their business performance so as to improve the quality of their lives. And finally, by working towards this love for one another in business, we follow the role model of our Higher Power. Thank you, Judith & Jim, for the courage to use this four-letter word in a business article. It’s truly the greatest gift to share that selling and marketing as services are ultimately about love. From this perspective, one doesn’t close just because he can and get the profit or commission at any cost. Instead he realizes that to harm another ultimately harms himself.

I’ve also noticed that clients get really fascinated when they watch me get passionate about my training and coaching them. Passion is love for the work I do and the excitement I feel about helping them improve their sales and marketing so as to improve their business performance so as to improve the quality of their lives.

And finally, by working towards this love for one another in business, we follow the role model of our Higher Power.

]]> By: Kellie http://bridgingheartandmarketing.com/love-the-cornerstone-of-soft-sell-conscious-marketing/comment-page-1/#comment-917 Kellie Mon, 17 Aug 2009 22:49:52 +0000 http://bridgingheartandmarketing.com/love-the-cornerstone-of-soft-sell-conscious-marketing/#comment-917 I don't normally start a sentence with the word "because" but... Because of your opening the eyes of many on love, it WILL become a buzz word to those who sense it from marketing companies who understand it. It's more than caring, it's doing whatever you can for whomever you can whenever you can. I'm grateful for your work, for your genuine principle-based decisions in your programs and for your L-O-V-E toward those who are unlovable as well as those who are lovable in business. The saying "It's not what we say that they'll remember, it's how we made them feel." is so true. Kellie Frazier Connecting, LLC I don’t normally start a sentence with the word “because” but…

Because of your opening the eyes of many on love, it WILL become a buzz word to those who sense it from marketing companies who understand it. It’s more than caring, it’s doing whatever you can for whomever you can whenever you can.

I’m grateful for your work, for your genuine principle-based decisions in your programs and for your L-O-V-E toward those who are unlovable as well as those who are lovable in business. The saying “It’s not what we say that they’ll remember, it’s how we made them feel.” is so true.

Kellie Frazier
Connecting, LLC

]]> By: Kashonia Carnegie http://bridgingheartandmarketing.com/love-the-cornerstone-of-soft-sell-conscious-marketing/comment-page-1/#comment-916 Kashonia Carnegie Mon, 17 Aug 2009 20:15:03 +0000 http://bridgingheartandmarketing.com/love-the-cornerstone-of-soft-sell-conscious-marketing/#comment-916 You've expressed that so very well. As you know, every time we interact with another human we are, in essence, selling something, or trying to influence someone. For example, when we interact with our children we might be selling them on the idea of doing their homework or cleaning their room. Obviously when we interact with a potential client we are trying to influence them, or sell them on the idea that they will benefit from buying our product/service. And so I suggest that the THE number 1 secret for excelling in business today is to Influence with Love. And the reason it's a secret is that so few people understand how important that is. Thank you for sharing the concept with your readers. Love Kashonia http://www.InfluencingWithLove.com http://www.TheLearningLovingandLaughingProject.com http://www.Kashonia.com You’ve expressed that so very well.

As you know, every time we interact with another human we are, in essence, selling something, or trying to influence someone. For example, when we interact with our children we might be selling them on the idea of doing their homework or cleaning their room. Obviously when we interact with a potential client we are trying to influence them, or sell them on the idea that they will benefit from buying our product/service.

And so I suggest that the THE number 1 secret for excelling in business today is to Influence with Love.

And the reason it’s a secret is that so few people understand how important that is.

Thank you for sharing the concept with your readers.

Love
Kashonia

http://www.InfluencingWithLove.com
http://www.TheLearningLovingandLaughingProject.com
http://www.Kashonia.com

]]> By: Rory http://bridgingheartandmarketing.com/love-the-cornerstone-of-soft-sell-conscious-marketing/comment-page-1/#comment-915 Rory Mon, 17 Aug 2009 19:05:53 +0000 http://bridgingheartandmarketing.com/love-the-cornerstone-of-soft-sell-conscious-marketing/#comment-915 Not only is LOVE not a buzzword, but dare I suggest it's the exact last word most people think about when they think of a business transaction or purchase...? I almost deleted that word - transaction - but here we are talking business. And you know what, you are 100% correct. For us, soft sell marketers, love (at some level) is an important part of who we are, how we identify ourselves, and ultimately in the work we do. It's like one colleague told me not too long ago... He said, "Rory, I suffer from what I suspect you too suffer from...missionary zeal." At some level, our work is about more than just the sale... It's about more than the transaction. For me, it's about the interaction that takes place when collaborating with a client in helping them see their situation differently. I can't say "treating the client" because I don't do that work anymore... But that's really what it's about. It's an exchange of information and compassion from one person to another... A lot like love! Thank you both. Rory Not only is LOVE not a buzzword, but dare I suggest it’s the exact last word most people think about when they think of a business transaction or purchase…?

I almost deleted that word – transaction – but here we are talking business. And you know what, you are 100% correct. For us, soft sell marketers, love (at some level) is an important part of who we are, how we identify ourselves, and ultimately in the work we do.

It’s like one colleague told me not too long ago… He said, “Rory, I suffer from what I suspect you too suffer from…missionary zeal.” At some level, our work is about more than just the sale… It’s about more than the transaction.

For me, it’s about the interaction that takes place when collaborating with a client in helping them see their situation differently. I can’t say “treating the client” because I don’t do that work anymore… But that’s really what it’s about. It’s an exchange of information and compassion from one person to another… A lot like love!

Thank you both.

Rory

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