Archive for interdependence
Litigators Need Soft Sell ?? !!
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In an article I read recently by Todd R. Brown about
lawyers and lawyering, he wrote:
Courtroom theatrics make for reliable TV drama, and they might sway real juries pondering emotional cases. But the pyrotechnic rhetoric of a hard-charging litigator is a world apart from everyday client salesmanship.
Wow!!
Brown goes on to say:
Teaching effective soft skills that every businessperson should know to relate to customers, managers, colleagues and subordinates hasn’t always been a top priority in law, but it should be.
Double Wow and Holy Cow !!! A game-changing discovery!
CLIENTS ARE PEOPLE even clients looking for litigators.
And in the same article, Ely Anderson was quoted as saying:
There are brilliant attorneys who don’t enjoy selling. Not everyone enjoys the whole business development aspect,” she says. “If you’re going to be successful in your job, you really have to be focused on developing clients rather than just the marketing.
How about that? People skills are necessary for dealing with people!
Who’d'a’thunk it?
Emotional connection, sensitivity to client needs, listening — really listening, getting beyond narcissism, grasping the fact of interdependence, co-operation rather than one-way dictating, empathy, and consciousness are the heart and soul of the Soft Sell approach — Soft Sell connecting.
Given our adversarial judicial system, yes, you want your litigator to do his/her job in court. But to do that your litigator has to get to know you deeply, not just cognitively. It’s not just about gray matter. It’s also a matter of heart — which Brown and Anderson imply.
And why?
Because It’s all in the Connection,
Jim
Have Good Heart – Do No Harm
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There is a Buddhist teaching that reads: Have Good Heart.
Following it opens the the way to real and abiding healing.
We ask Soft Sell marketers to: Do No Harm. 
Following this recommendation opens the way for healing in the marketplace.
Because It REALLY IS All in the Connection,
And that’s The Heart of Marketing.
Judith & Jim
The Net of Gems
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You may not have heard of the Net of Gems. It’s an Indian image where every gem in the net reflects all the other gems in the net.
And there is a Buddhist doctrine called “mutual arising.” It speaks of the cause of the universe being the common “action-influence” of all beings. In other words we are all mutually part of the cause of the universe arising.
And there is a Sanskrit term — Tat Tvam Asi — which means ‘Thou Art That.”
So why are we writing about these esoteric images and ideas?
To say it in one word — interdependence.
We’ve written a lot about how we are all interdependent. We co-create this life we live together for better or worse. We are all gems in the net reflecting one another.
So as marketers, we must remain conscious about and sensitive to our responsibility to those we market to that we treat them with the respect of Tat Tvam Asi – you are me and I am you.
We must be aware of how we treat others — overtly or subtly – in our marketing because as we treat others so we treat ourselves.
Much of what passes as marketing, especially on the Internet, is more like hammering, and is often devoid of any sense of human connection and any sense of the consequence of that absence of human connection.
We see that all the time everywhere and we know you do as well.
It’s not metaphysical claptrap to say we are all connected. It’s a simple, demonstrable fact. You are to us and we are to you. We are all gems in the net, each one of us reflecting the colors of every other one of us – as we said – for better or worse.
So how can you make it better?
We work to make it better with this blog and the other programs we do. That’s why we focus on spiritual marketing, relationship marketing, integrity marketing and selling. Different words for the same reality.
Join us in this heart-based commitment to stop the blindness, the abuse in the marketplace — in the ways you deliver it and the ways you receive it.
Remember you are us and we are you – Tat Tvam Asi.
Because It REALLY IS All in the Connection,
Judith & Jim
