The word “value” is tossed around a lot on the Internet in the various email and sales pages used by online marketers. But what is economic value and what is real value?

We’ve always been troubled by a techniques known as “stacking.” That’s when a marketer lists a number of products, usually offered as bonuses, and gives a “value” to each one. Then he or she totals those “values” to show how much you’re getting in comparison to the price of the product or service. We’ve done it not knowing any other technique.

But just last night, I (Jim) experienced an AHA! I saw what we (Judith & I and all of us who are similarly troubled by the meaning of “value”) can do. But first . . .

What Is Something Worth?

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