If you prefer listening over reading, simply start this audio player to hear the complete post.

Entrainment

Entrainment is a term being used in brain science, as well as in physics, biology, and psychology. Technically, it means that when two systems become synchronized and operate at the same frequency they are locked-in together to create a positive condition in which they are mutually supportive.

Brainwave entrainment has been noted or used in one form or another for centuries, from Shamanistic societies’ use of drum beats to Ptolemy noting in 200 A.D. the effects of flickering sunlight generated by a spinning wheel (the modern day strobe light).

One of the most vivid examples of entrainment between two people happens when they fall in love. They feel as though and everybody says “They have become as one.”

On the other hand negative conditions producing negative emotions such as anger, coercion, manipulation, disrespect and domination create incoherence and disharmony resulting in the wide range of conflicts we humans witness and experience every day.

Deadly Embrace

There is a condition in the mainframe computer world called a “deadly embrace.”

This is a condition that arises when two (or more) separately active processes, like two software programs, interfere with each other in such a way that the network as a whole eventually cannot proceed. It becomes deadlocked.

Outside the computer world, deadly embraces range from irreconcilable differences all the way to war — conditions of incoherence and disharmony to be sure.

So what does all of this have to do with Soft Sell entrainment, hard sell, and buyer/seller identification? Read More→