Bridging Heart & Marketing II a Heart, Soul and Marketer’s Success
ByWe’re just back from our Bridging Heart & Marketing II conference in Manhattan Beach, CA this past weekend.
People came from Germany, Australia, Mexico, Canad, and, of course, all over the United States.
It was for us and everyone a deeply moving and rewarding success.
Practical and immediately usable marketing information from our speakers who gave real — REAL — content . . .
Connections, connections, connections made via our Rapid Networking event — a huge hit . . .
Imaginations opened, beliefs affirmed and re-affirmed, JVs struck.
All in all a very successful weekend.
We’re already planning Bridging Heart & Marketing III for next October. More information will be coming as we get it all pinned down. And we look forward to seeing you there!
Because It’s All in the Connection,
Judith & Jim
PS – Your Focus Marketing Tip: “WIIFM” – What’s In It for Me? — that’s your buyer’s fundamental question. What value do you offer your buyer? How well do you paint that picture? Your buyer must understand the value he or she will get — intellectually, emotionally, and imaginatively — or the sale won’t be made. And, more important, your buyer satisfaction rate will be much higher when you can clearly, simply, and passionately answer the buyer’s question — WIIFM?
Hi Judith and Jim…
Congratulations on such a successful conference — I heard from one of the participants the conference was fantastic!
I agree with the “what’s in it for me” concept we need to keep at the forefront of our marketing. We need to market to others how we like to be marketed to — I don’t buy anything, no matter what price, unless satisfies a need I have… and I can’t see I would be any different to most other people.
Warmly
Jeanne
http://www.aspirationsplus.com
Judith and Jim,
Bridging Heart and Marketing was spectacular! I feel priviledged as I think does everyone else who experienced this event.
You two are truly wonderful and while all presenters were great, it was the segments you did with your psych backgrounds that set this apart from any other seller’s workshop I’ve ever attended.
Thanks for being such wonderful souls!
To simplified success,
Mo (Bailey)
http://www.write4good.com
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Dear Mo,
Thank you for what you’ve said. We appreciate and accept your compliments.
And want to add that you added powerfully to the event — your presence, your involvement, your intense attention, and your fun. And we thank you for that as well.
Judith & Jim
Hi Judith and Jim,
I’m so sorry to have missed tis event! The first one was wonderful, so I’m sure this one was even better (new and improved!). I’m also sorry i didn’t get to connect with Mo. After talking with her, I was really looking forward to meeting her. I guess there’s always next time (and email-haha)!
I’m really looking forward to hearing of your next events!
Best to you and everyone I missed, Kate Arnold
Thanks, Kate.
Yes Bridging Heart and Marketing II was new and improved. And III will be even better.
And we will keep you informed. Definitely.
Jim
Look like a very happy group. I’m sorry I coudn’t be there this time.
The conference was all and more than I imagined… it was fantastic! Thanks for adding so much value in my efforts to reach my market of people with Fibromyalgia and Chronic Fatigue Syndrome. They hurt, they need, they need what I can give them! Now, I’ll be able to say exactly the right words to motivate them to take positive action for themselves. I look forward to taking your wonderful course, “Soft Topic Copywriting Clinic.” Thanks, Cinda Crawford, host of the Health Matters Show
I am also sorry I missed the event. Will there be any recordings of the speakers available to download?
Yes, Michael, we will have a complete DVD set and MP3 set available shortly.
The video is being edited.
We will alert you when they are ready.
Thanks for asking.
Jim
Hi Judith, Jim and everyone associated with Bridging Heart and Marketing. I too, regret having missed BH&M II and assure you I was there in spirit! I already have the weekend of October 9-11, 2009 marked off in my diary so will see you all then if not sooner
Yes, please keep us all posted on all the information, products and innovations arising from BH&M II as well as plans for BH&M III.
Love to all
Vicki,
Thanks for your note. We missed you too.
We will definitely keep you posted and thanks for being a member of the growing Soft Sell community.
Judith & Jim
Jeanne Mae,
Thanks for your support. The event was tyruly wonderful.
WIIFM is at the heart of understanding marketing.
We all know the maxim — Do unto others as you would have them do unto you. BUt a deepr visison is — do unto other as they would have you do unto them.
That way we avoid being innocently narcissitic and not going far enough in exploring what our prospective customers really want.
Jim
Cinda,
It was a pleasure meeting you and your focused participation added to the value of the event.
Yes, speaking to someone in a way they can hear is the foundation of communication — to say nothing of marketing.
We expect to hear your progress as you commit to studying Soft Topic Copywriting Secrets.
http://www.softtopiccopywritingsecrets.com
Becasue It’s All in the Conneciton,
Jim
HI Judith, Jim and Audrey!! Thank you so much for a fabulous conference…again!! And thank you for the opportunity to showcase my Kangen Water machine…the healthiest water is Purple Water!!! Audrey was wonderful in smoothing any and all requests – before and during the conference. The Ayers Hotel was beautiful and the MOST responsive to any needs that I had…at times, before I knew what they were. When they told me I could not post anything on the walls for my exhibit, they immediately PROVIDED an alternative for my signage without my requesting it!!! I was blown away by their service!! Finally, thank you to all who dropped by my exhibit to talk and register for Kangen Water info or Hand Analysis readings! You should have received emails from me – if not, please contact me. Judith & JIM – FABULOUS CONFERENCE!!! The networking and connecting was superb!! I plan to see you all next year!!!
Love to all in my new family!!!
Marilynn,
It was a pleasure seeing you out there in the hall at your WATER TABLE and we’re very glad your presence with us was a success.
Yes — networking and connecting — building relationships — the foundation of a long term business as well as a good life.
That’s why we say,
It’s All in the Connection,
Thanks again, Marilynn,
Judith & Jim