The Heart of Marketing — “The Book I Wish I’d Written”

John Aberle (  http://www.HelpCustomersBuy.com ) placed his review of The Heart of Marketing on amazon.com

We’re posting it here because it so directly expresses what soft sell marketing is all about and why it’s so important that all of us soft sell marketers keep expressing and developing the heart-based, conscious, soft sell way of marketing — for our benefit and the benefit of our customers, and for the benefit of the world at large.

“I’m so grateful to Judith & Jim for writing The Heart of Marketing: Love Your Customers and They Will Love You Back. I used to feel alone in the business world because I always believed in soft sell sales and soft sell marketing long before I had a name for it. Moreover, it didn’t seem cool in the business world to admit that money wasn’t my main motivation – even though I have loved my sales career – and excelled at it.

It took Judith & Jim to show me I wasn’t alone or unique. As they say about people they met who are mostly caregivers, “These people didn’t have big money as their foremost objective. To be sure they all wanted to make money …. But equal to making money was their need to serve the well-being of their customers and clients, and in so doing, earn the income they desired – not the othe way around.” (p. xxviii)

I find it exciting that Judith & Jim reveal in The Heart of Marketing that there is a community of people who feel like I do about sales and marketing. In the years I got my sales training, it was primarily hard sell. I had to develop my techniques alone. Like many things we figure out for ourselves, someone else can expand our understanding. This book clarifies my thoughts about soft sell sales and about heart-based marketing.

Having themselves evolved into the realization that they are soft sell marketers, they conducted an Ask Campaign survey and found 772 other people wanting a better understanding of what soft sell marketing is and how to do it. After they refined the list, they picked 45 to answer.

This book is the book I most wish I’d written – except that until I read it, I didn’t have many of the answers. Moreover, I needed Judith & Jim to show it was all right to admit to selling for the love of it. I whole heartedly, from experience in business-to-business sales and marketing, confirm that if you “love your customers … they will love you back.”

Thanks John . . .

Because It’s All in the Connection,

Judith & Jim

To get your copy of The Heart of Marketing — and you can still get one or all of the 60 FREE marketing bonus gifts available to you once you buy the book – just go to http://www.theheartofmarketing.com — And after you’ve read it, please leave your review at amazon. We’d appreciate it.