Archive for wealth
Financial Independence Is a Myth
Posted by: | CommentsNow, before you click DELETE or . . .
If you are an “I-can-go-it-alone-and-make-my-own-way” individualist and you’ve elevated your sense of separateness to the status of a metaphysical principle, just hold on and . . .
Think about this for a second.
What exactly does “financial independence mean?” Read More→
Soft Sell Shift — Change Artists on the Road to Planetary Growth and Healing
Posted by: | CommentsBill Gates became wealthy, not because his identity depended on accumulating vast wealth, but because he had a dream. He dreamt that he could help create a world in which every household had a personal computer—a world in which we were all united in through instant communication.
And now, just a few years later, that dream has nearly come true.
Did Bill create an entire empire along the way? Of course.
Did Bill hurt others and offend even more? Of course.
But bottom line, he stayed true to his dream—and along the way he became one of the most influential and wealthiest people on the planet.
Why do we refer to Bill?
Soft Sell Marketing — What’s The Point?
Posted by: | CommentsMarketing strategies will tell you how to market. They are designed with a focus on actions and results.
But they can’t answer questions like “Why?” or “What’s the point?”
For that you need a philosophy. Something that gives meaning and purpose to what you do.
Soft Sell marketing is both a strategy and a philosophy. Here’s how:
Wealth — What Is Its Contribution? A Soft Sell Question
Posted by: | CommentsThis morning I came across an article in one of the online news-sites.
The piece focused on John Thain, former CEO of Merrill Lynch, who said that he intends to reimburse to Bank of America, which recently bought Merrill Lynch, the $1.2 million he spent on the renovation of his office last year.
Reports alleged that one of the items was a trash can for $1405.
Thain called the renovation: “a mistake in light of the world we live in today.”
And the $1405 trash can was seen as a symbol of corporate greed and waste.
You think?
Okay, what does this have to do with bridging heart and marketing?
