These two words, “Empathy” and Sympathy” are very often confused.

And, so what. Who cares whether there is a nuanced difference between them. Use one, use the other, it’s pretty much all the same.

Well in fact, it’s not.

It is very likely that as a care-giver and service provider you tend, by personality, toward being an empath—enjoying a strong, dominant ability to empathize.

However, not knowing the difference between sympathy and empathy can bring your business to its knees. Because, as powerful and praiseworthy as empathy can be, empathy has hidden in it a blind trap of self-denial leading to business frustration and even a sense of personal failing.

So okay. Now what? Read More→