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Soft Sell Marketing — Expanding the Common Good
Posted by: | CommentsPeople in commerce, and especially economists, have used the term “common good” to mean products and services that benefit anyone and everyone such as parks, education, police and fire protection, and the like.
And certainly they are part of the common good—the external version.
But are there others?
The internal world can be seen to contain aspects that represent the common good as well though they are not typically recognized as part of the common good.
Using the definition of a common good as “a product and service that benefits anyone and everyone,” and using a bit of re-framing, it becomes apparent that there are many aspects of our internal lives that can be considered as part of the common good. Read More→
