Online marketing for beginners can be daunting. There’s a lot to learn.

But for most people wanting to learn online marketing, it’s not just the technology that’s an issue. It’s also the very issue of marketing and selling and doing it without guilt. Because most people coming online are service providers and they have no background in business. Instead, they are devoted to helping other people improve their lives.

So Soft Sell Marketing — in other words guilt-free marketing —  goes hand-in-hand with online marketing for beginners. It’s a perfect union of values and ambition combined to nurture business growth for people who haven’t before even dabbled in the world of profit-and-loss, finance, or even paying commissions for referrals.

We’ve had so many coaches, healers, spiritual counselors, and even people like wedding consultants and home schooling curriculum experts tell us how guilty they feel when they have to even think about selling their services, much less confront the need to market what they do to get the word out there in order to grow their business online and off.

Charging for their services has usually been hard enough. And, as former psychotherapists we know that most service professionals under-value and under-charge for the transformative gifts they supply through their services to their clients. So add on to that what happens when they enter the realm of online marketing, for beginners it can be the equivalent of a moral nervous breakdown.

That’s why there’s been such a keen and growing interest in Soft Sell, Heart-based marketing, guilt-free marketing that is perfect for any spiritually-minded service provider or anyone else who wants to market from a position of spiritual integrity rather than just “get the money and run.”

A recommended resource about online marketing for beginners is our first book about Soft Sell Marketing – The Heart of Marketing.

Becasue It’s All in the Connection,

Judith & Jim