Archive for selling
Buying – Do You Have An Aversion To It?
Posted by: | CommentsRoz Fruchtman (http://www.SayItWithEcards.com) commented on the previous post about how so many people have an aversion to selling. Rather than leave it in the comment box, we’ve decided to use it as the center of this post.
Roz’s Comment:
Hi Judith and Jim:Unless I am missing the point, it is the same old thing… people like what you are giving as long as you do not offer anything! I wonder if they would go to work for free!
Did I miss something here?
Roz Fruchtman
I agree, Roz. People like being given to but not having to reciprocate, in this case, in the form of money.
Your comment got me to thinking, however, about why we want things for free.
The obvious answer is financial. We don’t have to let loose of our money.
But I think there is a deeper answer. Read More→
Business Week Magazine: They Forget the Human Element!
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In their April 17th edition of Business Week, the editors included an article titled: “What Good Are Economists Anyway?”
The article focused on how economists failed to predict the world-wide economic collapse, the most serious crisis since the 1930s. The article then states: “And now they can’t agree how to solve it.”
As part of the critique of professional economists Paul Wilmott, a quantitative financial expert says: “Economists’ models are just awful. They completely forget how important the human element is.”
And that’s coming from a quantitative expert, a numbers guy!
But, after all, doesn’t that seem obvious?? !!
Apparently not.
The entire discipline of economics is based, almost exclusively, on numbers — mathematical formulae that are supposed to represent the reality of an economic system. But, as Wilmott says, the human element is left out.
What ??!! The human element ??!! But isn’t that what economics is all about? The human element. It’s about people, not curves and graphs and charts and spreadsheets. It’s about people.
The people are what makes an economic system function. What we do. What we want. How we feel. What we perceive. What we fear. What we believe. And . . . what motivates us to spend our money!
But those pesky emotions don’t fit well into formulae that are suppsoed to be prediutive and mathematically elegant.
Economics is not physics. And it would behoove the academic economist to take a look in the mirror at what they see.
A person.
“The human element.”
Even the phrase “the human element” is an abstraction. It suggests that people are just one of the factors of the formula instead of why the formula was invented to begin with.
That’s why our book — The Heart of Marketing: Love Your Customers and They Will Love You Back — has marketers buzzing, online and off.
Here’s one example from Kelly A. Kline who added her comments to the Customer Review section at amazon.com:
Since I’ve started using the soft-sell techniques from “The Heart of Marketing,” my sales are up, repeat customers ask for me by name and for the first time in 6 years, I love my job, my customers and, most importantly, leave the office every day with my soul intact.
The Heart of Marketing is about people — real flesh and blood people — both the sellers and the buyers.
You can still get the book and have access to 62 FREE gifts donated by marketers around the world to support our book launch.
To get the book and your gifts go to: http://TheHeartOfMarketing.com
Because It’s All in the Connection,
Judith & Jim
The Heart of Marketing a Complete Success
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Last week we formally introduced our new book : The Heart of Marketing Love Your Customers and They Will Love You Back (Morgan James Publishing) with a Giant Amazon Launch – that included Bonus Gifts for book buyers from 62 Supporters!
We are deeply grateful for:
*** Everyone who lovingly supported our launch
*** Everyone who purchased our book
*** Everyone who blessed our Bonus Gift Givers by signing up for their Bonus Programs
*** Everyone who helped our book reach #59 on Amazon AND . . .
#1 in Marketing
#1 in Marketing & Sales
#1 in Direct Marketing
#1 in eCommerce
#1 in Web Marketing
*** And if you haven’t purchased your copy of The Heart of Marketing you can still get your Free Bonus Gifts when you go to -
http://TheHeartofMarketing.com
Be sure to take advantage of this Book Launch Special if you are in any way involved in sales, marketing, and/or business.
And . . . Please let anyone you know who would also be blessed by this book.
Because It IS All in the Connection,
Judith & Jim
The Heart of Marketing Reaches #99 At Amazon
Posted by: | Comments Our amazon best-seller campaign is a delicious success — and not without your help.
As of this moment — 11:17 AM Pacific (5-14-09) our various rankings at amazon are:
In the category “Book” which represents the rank among all of the book on the entire amazon site which is upward of 2 million books and our rank is: 99
We are shooting for # 1 in Books.
In the various categories amazon provides, our rankings are:
19 – Business & Investment
1 – Marketing & Sales
1 – Marketing
1 – Direct Marketing
12 – Professional & Technical
3 – Business Management
3 – Movers and Shakers
46 – Hot New Releases
We thank those of you who have bought our book — The Heart of Marketing — and passed the word along to your friends and colleagues.
For those of who haven’t as yet, we need your help to get to # 1 in Books. And there are 62 gifts from marketers around the world waiting for you as our thanks for your buying the book and supporting this campaign . . .
You can get the books and the 62 marketing gifts we have when you do buy at:
http://www.theheartofmarketing.com
This is not just about book sales but spreading the world of soft sell heart-based marketing to everyone for whom soft sell touches their heart and their business logic.
Because It’s All in the Connection,
Judith & Jim
The Heart of Marketing Becomes Best Seller Before Book Is Printed
Posted by: | CommentsOur new book, The Heart of Marketing: Love Your Customers and They Will Love You Back achieved best seller status at amazon.com before the book was even printed. As soon as the announcement for the book was released at amazon.com eager buyers placed their pre-publication orders rocketing the book to #2 in the Direct Marketing category.
Business people realize that something has got to change. We cannot continue with the single-minded ambition of making as much money as possible without much, if any, concern for the aftereffects.
Collectively people have lost millions, actually billions, most of whom could least afford it and through no fault of their own. What we’re really excited about is that people are now hungry for a different point of view. And since we got into marketing completely naive, we had no limiting or distorted preconceptions. So we could see how much of Internet marketing lacked heart; lacked any sense of human-to-human connection.
And that’s what people so desperately need now. We are convinced that a more caring and conscious approach to marketing and selling will transform the world of commerce. We call it Soft Sell Marketing, marketing with consciousness and conscience. It’s our intent to bring commerce and caring together for the betterment of life on the planet.
So that they impact each other. Caring should not be run from in the world of business. And making money should not be seen as corrupting in the world of care-giving.
NOTE: Our amazon.com book launch happens tomorrow (Thursday 5-14) and we’d appreciate your support.
When you go to http://www.theheartofmarketing.com tomorrow and purchase The Heart of Marketing you will have access to 62 gifts from our marketing friends around the world.
Join us and for just $10.17 you can get the book and as many of the gifts as you’d like.
Because It’s All in the Connection,
Judith & Jim
The Heart of Marketing Just 2 Days Away
Posted by: | Comments Just 2 more days until we invite you to visit our Special Amazon Best Seller page which we created for you featuring over 62 Bonus Gifts to thank you for buying our new book
The Heart of Marketing — Love Your Customers and They Will Love You Back (Morgan James Publishing, May 2009) on Thursday May 14th at a serious Amazon discount (currently under $11) -
This book received 43 endorsements from top marketing leaders! And you get over $8400 worth of Gifts from some of those same leaders AND others who want to support you getting this book that will forever change the way you think AND feel about marketing!
Already today The Heart of Marketing was #3 in Direct Marketing on Amazon – and we’ve not even launched the book yet. Plenty of people just can’t wait ’til Thursday -
Update coming tomorrow!
Because It’s All in the Connection,
Judith & Jim
Soft Sell Shift — Change Artists on the Road to Planetary Growth and Healing
Posted by: | CommentsBill Gates became wealthy, not because his identity depended on accumulating vast wealth, but because he had a dream. He dreamt that he could help create a world in which every household had a personal computer—a world in which we were all united in through instant communication.
And now, just a few years later, that dream has nearly come true.
Did Bill create an entire empire along the way? Of course.
Did Bill hurt others and offend even more? Of course.
But bottom line, he stayed true to his dream—and along the way he became one of the most influential and wealthiest people on the planet.
Why do we refer to Bill?
