Archive for selling is spiritual service
Conscious Marketing – Intentions and Actions for 2010
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Well, we’ve closed out the old year . . . and a good year it was.
Now it’s time to make room in our hearts for the new one that’s already begun!
For us, and we assume for you, that means both personal and business changes. Sloughing off what didn’t work last year and opening to a more expanded vision of spiritual marketing that’s emerged in 2009, and a more focused intention (internal) and plan (external) for 2010.
It’s so important to pay attention to balance — both the internal – conscious marketing, and the external – online marketing — otherwise we can get lost in an overemphasis toward one or the other. Too much internal produces less action. And too much external leaves us feeling empty.
Balance — heart-based, soft sell marketing coupled with a profit-based business model so that both the internal and external are fulfilled. Easily said and, happily, with practice, more and more easily done.
So there are 4 dimensions: Personal and Business — each one focused Internally and Externally.
And for 2010 . . . Read More→
Soft Sell Marketing — Expanding the Common Good
Posted by: | CommentsPeople in commerce, and especially economists, have used the term “common good” to mean products and services that benefit anyone and everyone such as parks, education, police and fire protection, and the like.
And certainly they are part of the common good—the external version.
But are there others?
The internal world can be seen to contain aspects that represent the common good as well though they are not typically recognized as part of the common good.
Using the definition of a common good as “a product and service that benefits anyone and everyone,” and using a bit of re-framing, it becomes apparent that there are many aspects of our internal lives that can be considered as part of the common good. Read More→
