Archive for sales

 Roz Fruchtman (http://www.SayItWithEcards.com) commented on the previous post about how so many people have an aversion to selling. Rather than leave it in the comment box, we’ve decided to use it as the center of this post.

Roz’s Comment:
Hi Judith and Jim:

Unless I am missing the point, it is the same old thing… people like what you are giving as long as you do not offer anything!  I wonder if they would go to work for free!

Did I miss something here?

Roz Fruchtman

I agree, Roz. People like being given to but not having to reciprocate, in this case, in the form of money.

Your comment got me to thinking, however, about why we want things for free.

The obvious answer is financial. We don’t have to let loose of our money.

But I think there is a deeper answer. Read More→

Comments (4)

You’re involved in the Internet because you want to generate online money.

You’ve created your new product or service to market and sell to people who you believe will be thrilled to have your help and support.

You get a terrific sales page, write your sales copy, and you get it all ready to go.

Then you send an enthusiastic message out to your list members inviting them to improve their lives with what you’re offering.

And you wait to get your first sale. 

And you wait to get your first sale. 

And you wait to get your first sale. 

And you wait to get your first sale.

And you wait to get your first sale.

And it never comes.

Read More→

Comments (9)

We’ve been asked: What is the basic template of soft sell?

Asking about templates point to a desire for a system, a repetitive, predictable process that creates efficiency and economy.

No business could exist if it had to invent new processes for every new product offer. So systemization is necessary.

But a focus in systems usually reveals an external, mechanized approach.

So here’s another way to ask the question: Can there be a template for the internal aspect of marketing.

And the answer is “yes.”

Read More→

Comments (1)

We are SO pleased to share with you a huge miracle!
 
Our groundbreaking new book triumphed in the challenge to register its own domain name. That is AFTER we had all but given up on ever owning our book’s title as a website domain. But this new book has had a magical journey of success long before being in print, and winning the domain auction was just one more triumph along the way.
 
As you know, we are on a mission of commerce and faith—faith that the time is right for commerce to take its place within the changes necessary to establish a sustainable planet.
 
Concerned for the well being of both buyers and sellers around the world as well as the specific sales and marketing needs of the soft sell, care-giver, service provider marketing community, we’ve written a new book, speaking out about the need for selling to be treated as spiritual service.
 
The book is entitled The Heart of Marketing: Love Your Customers and They Will Love You Back (Morgan James Publishing) . . .

Read More→

Comments (9)

Recently we were asked:

I want to have a Bible-based website that compares all religions asking questions of all, and thus have true Christianity standout. I also want to help people through the muck and mire of the Internet and really make some money. But how do I increase sales and membership, and drive traffic without stretching the truth, possibly deceiving, and/or flat-out lying about the  products and services I’m offering?

And we answered:

Wow. It sounds like you have been completely captured by the idea that deceiving in some way is the only technique for making sales. Or to say it another way, your imagination has been completely seized and co-opted by what you’ve seen in marketing and sales and your creativity has been shut down.

Well, we understand. It’s not easy to envision something different when you are immersed, albeit unconsciously. You may have heard it said that . . .

The fish is the last one to notice the water.

Given traditional marketing methods, we congratulate you for even asking the question.

But let’s get to it

Read More→

Comments (10)