Archive for respectful buyers

While we give a great deal of attention to the mindset and approach for sellers in the Soft Sell Paradigm, it’s also important to focus on the buyer’s side of the transaction. Because all too often buyers are not heart-based, not caring, not respectful buyers.

evolution.jpgAnd, since Soft Sell Marketing is an evolutionary expansion, recognizing the buying-selling relationship as central to bringing consciousness into global commerce, it’s important to understand what it means to be Soft Sell Buyers! And to do that we must become more aware of  how most people view their part of the sales relationship. Read More→