Archive for paradigm shift
Soft Sell = Compassion: A Commercial Paradigm Shift
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Compassion and commerce may seem self-contradictory like an oxymoron: for example, 
“deafening silence” or “poor little rich girl.” Compassionate commerce seems to be a self-nullifying idea, at least in the way compassion and commerce have been understood and experienced.
So how can marketing and selling and compassion be a perfect self-supporting way to do business?
The definition of compassion that most people would agree with is:
A deep awareness of the suffering of another coupled with the wish to relieve it.
And that understanding suggests feelings like pity, charity, condolence, mercy, or sorrow.
From this point of view putting compassion and commerce in the same sentence subverts if not destroys the intention of each.
However, is there a way that compassion and commerce can be mutually supportive so that the marketplace can evolve in a more humane and loving direction? Read More→
Paradigm Shift – Soft Sell Includes Marketer AND Customer
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Focusing on the Soft Sell paradigm shift, we’ve been writing a lot about Soft Sell marketers — conscious, heart-based, aware of their emerging sense of responsibility to their customers, as well as their responsibility to themselves in every transaction.
And we have been thinking about and articulating the principles and tactics of Soft Sell, relationship-based marketing.
But what about the Soft Sell end user— the customer? What responsibility do customers have in the Soft Sell paradigm? That’s what this post is all about. Read More→
