Rational-Economic-Man has been the dominant marketplace paradigm since the dawn of the industrial age. It describes men (no women) who, given the circumstances of their times, make choices that optimize their chances to obtain precisely what they desire in the way of wealth. And it’s true that economic systems have emerged out of this paradigm to create more wealth for more people than any previous idea or image in history.

But no human construct is eternal. Regardless of its creative power and, as with all paradigms, rational-economic-man has reached a limit and must be transcended.

So what must be transcended? And what is the power and promise of what we are calling the Whole-Economic-Human? Read More→

“Rational economic man” is an economic theory that serves as the cornerstone of modern economics and the whole of commerce. This theory, known as “rational economic man” (notice the absence of women), describes men who make economic choices based purely on rational self-interest.

“Rational” is understood to mean that, given the circumstances, men (no women again) will make choices that optimize their chances to obtain precisely what they desire in the way of wealth.

Given this definition, rational economic man is a calculator of money and goods – and his calculations all serve to fulfill his desire to amass more and more.

So we end up with a mathematical model that’s supposed to serve as the basis for human-to-human transactions. Read More→