Archive for love
Leadership Styles and the Elements of the Servant Leader
Posted by: | CommentsIn a free eBook I just read – 26 Principles of Working for Good – written by Jeff Klein, Julie Van Amerongen, and Elad Levinson, one of the principles they listed is “Servant Leadership.”
Jeff Klein identifies the term “servant leadership” as first being coined Robert K. Greenleaf. Servant leadership, Klein continues . . .
“reflects the practices of spiritual masters and inspirational leaders throughout human history.He then listed ten characteristics of the servant leader:
listening, empathy, healing, awareness, persuasion, conceptualization, foresight, stewardship, commitment to the growth of others, and building community.Having just written a post on the current Internet marketing buzzwords I thought it appropriate to follow with this list, because it describes what we and you are doing as soft sell marketers, even though we may never have consciously articulated them.Each of these qualities warrants a post in itself and it is my intent to do just that.So let’s begin with “listening.” Read More→
Love – The Cornerstone of Soft Sell Conscious Marketing
Posted by: | CommentsThere are a lot of buzzwords being buzzed about in Internet marketing circles. The list includes “transparency” and “believability”. “Authenticity” is a very big buzzer.
I wrote a series of posts last year about some of these words and I included “interdependence” as crucial to understanding the necessity and value of Soft Sell Marketing.
But after a year I’ve come to believe, through Judith’s and my my own experience . . . Read More→
Love Your Customers the Soft Sell Way!
Posted by: | CommentsOur next and 6th book — The Heart of Marketing: Love Your Customers and They Will Love You Back (Morgan James Pubishing) will be published this coming April. We are thrilled because this book, of all that we’ve written, has real magic surrounding it.
We keep getting evidence of the support for The Heart of Marketing.
In our last post we told you about how we won the domain “TheHeartOfMarketing.com” in such an extraordinary way. The odds of that happening for anyone are very slim indeed.
Well, as they say — “Wait, there’s more.”
