Archive for love-based marketing
Have Good Heart – Do No Harm
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There is a Buddhist teaching that reads: Have Good Heart.
Following it opens the the way to real and abiding healing.
We ask Soft Sell marketers to: Do No Harm. 
Following this recommendation opens the way for healing in the marketplace.
Because It REALLY IS All in the Connection,
And that’s The Heart of Marketing.
Judith & Jim
Hard Sell and Tyrannosaurus Rex
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Evolution is a very demanding task master. Either adapt to changing circumstances or follow in the footsteps of the Tyrannosaurus Rex – i.e. extinction.
The same process holds in every area of our lives. We either adapt and adopt or die — literally or effectively.
Evolution’s rule is now being felt in the area of Internet commerce.
—>>> Because customers have so much more access to information regarding the products they’re looking to purchase, and—>>> Because they can shop the worldwide Internet and have so many more outlets where they can buythe Internet has become a buyers-driven marketplace so that sellers have to be much more aware of the buyer’s needs.But it’s not just the buyer’s needs that have become prominent, but how the seller views the buyer and, as a result, how the seller treats the customer.Here’s what we mean. Read More→
