Archive for Internet marketing
Hard Sell or Soft Sell – What’s the Difference?
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I came across this post today by Michel Fortin and wrote the following. You can see the original post at http://www.marketersboard.com/fry-customers-tactic/
Jim
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Michel,
Ed Dale’s example misses the point entirely. There’s no conflict between Soft Sell and Upsell. As a Soft Sell marketer my wife, Judith, and I use upsells all the time. So it’s not the technique that is hard sell. It’s how you approach the customer that makes the difference.
In your piece you use words and phrases such as:
“Leaving an insane load of cash on the table.” What is insane about money? This is a term a lot of Internet marketers use as though it somehow describes some reality.
Yes it’s an image, but it’s also very hard in it’s point of view, to say nothing of a dreary cliche.
“Force a customer.” This has nothing to do with the technique of upselling. It has everything to do with the marketer’s dominant/submissive relation to the buyer. Any technique used with that relationship at its base is going to be hard. Instead of pointing to the technique, rather point to the marketer’s cynicism and lack or respect for human beings who happen, in this case, to be customers.
Several other example are — “churn and burn,” “hit them over the head,” “almost taunting you.” Why would anyone want to do business with someone who shows so little care and connection.
You also that you “believe that (the marketer) must ask for the order,” implying that asking for the order is somehow aggressive. That’s just plain wrong-headed. Asking for the order with respect and a sense of the emotional connection between you and the buyer is not aggressive, it is respectful of the human relation as fundamental to the transaction and that is NOT soft, but conscious and discerning.
How Does Soft Sell Differ from Hard Sell?
Financial Independence Is a Myth
Posted by: | CommentsNow, before you click DELETE or . . .
If you are an “I-can-go-it-alone-and-make-my-own-way” individualist and you’ve elevated your sense of separateness to the status of a metaphysical principle, just hold on and . . .
Think about this for a second.
What exactly does “financial independence mean?” Read More→
When Nobody Buys: The Unconfessed Truth of All Internet Marketers
Posted by: | CommentsYou’re involved in the Internet because you want to generate online money.
You’ve created your new product or service to market and sell to people who you believe will be thrilled to have your help and support.
You get a terrific sales page, write your sales copy, and you get it all ready to go.
Then you send an enthusiastic message out to your list members inviting them to improve their lives with what you’re offering.
And you wait to get your first sale.
And you wait to get your first sale.
And you wait to get your first sale.
And you wait to get your first sale.
And you wait to get your first sale.
And it never comes.
Soft Sell Marketing Template? It’s internal . . .
Posted by: | CommentsWe’ve been asked: What is the basic template of soft sell?
Asking about templates point to a desire for a system, a repetitive, predictable process that creates efficiency and economy.
No business could exist if it had to invent new processes for every new product offer. So systemization is necessary.
But a focus in systems usually reveals an external, mechanized approach.
So here’s another way to ask the question: Can there be a template for the internal aspect of marketing.
And the answer is “yes.”
Soft Sell Marketers Association – The ONLY Place for Beginners
Posted by: | CommentsSince we got involved in Internet marketing as raw beginners—former psychotherapists who had NO background in marketing, sales or computer technology—we’ve seen, over and over again how major Internet marketers, who make tons of money every month, offer courses that are NOT FIT for beginners.
Their sole teaching credential and sole lure is the money they earn.
But doing something well and teaching what you do to others—no matter how much money you make—are two completely different skill sets.
And to compound the problem, the deeper anyone gets into a subject or a skill the harder it gets to remember what it was like before they knew what they now know. So these major “teachers” very often operate from unconscious assumptions that their students know more than they actually do.
So to say, “Look at me, I make kajillions a month” not only has no bearing on whether they can teach what they do to others, their big numbers only set up the illusion that they can. And while those Big Numbers are often an effectively hypnotic lure, very often the “teacher” has NO IDEA how to pay it off.
And who gets hurt? Not the guy with the big numbers. It’s the beginner who is investing their dream money, their hope money, caught up in a fantasy of the big future, lots of energy spinning in circles.
Why are we writing about this?
