Archive for heart
Leadership Styles and the Elements of the Servant Leader
Posted by: | CommentsIn a free eBook I just read – 26 Principles of Working for Good – written by Jeff Klein, Julie Van Amerongen, and Elad Levinson, one of the principles they listed is “Servant Leadership.”
Jeff Klein identifies the term “servant leadership” as first being coined Robert K. Greenleaf. Servant leadership, Klein continues . . .
“reflects the practices of spiritual masters and inspirational leaders throughout human history.He then listed ten characteristics of the servant leader:
listening, empathy, healing, awareness, persuasion, conceptualization, foresight, stewardship, commitment to the growth of others, and building community.Having just written a post on the current Internet marketing buzzwords I thought it appropriate to follow with this list, because it describes what we and you are doing as soft sell marketers, even though we may never have consciously articulated them.Each of these qualities warrants a post in itself and it is my intent to do just that.So let’s begin with “listening.” Read More→
Love – The Cornerstone of Soft Sell Conscious Marketing
Posted by: | CommentsThere are a lot of buzzwords being buzzed about in Internet marketing circles. The list includes “transparency” and “believability”. “Authenticity” is a very big buzzer.
I wrote a series of posts last year about some of these words and I included “interdependence” as crucial to understanding the necessity and value of Soft Sell Marketing.
But after a year I’ve come to believe, through Judith’s and my my own experience . . . Read More→
Business Week Magazine: They Forget the Human Element!
Posted by: | Comments
In their April 17th edition of Business Week, the editors included an article titled: “What Good Are Economists Anyway?”
The article focused on how economists failed to predict the world-wide economic collapse, the most serious crisis since the 1930s. The article then states: “And now they can’t agree how to solve it.”
As part of the critique of professional economists Paul Wilmott, a quantitative financial expert says: “Economists’ models are just awful. They completely forget how important the human element is.”
And that’s coming from a quantitative expert, a numbers guy!
But, after all, doesn’t that seem obvious?? !!
Apparently not.
The entire discipline of economics is based, almost exclusively, on numbers — mathematical formulae that are supposed to represent the reality of an economic system. But, as Wilmott says, the human element is left out.
What ??!! The human element ??!! But isn’t that what economics is all about? The human element. It’s about people, not curves and graphs and charts and spreadsheets. It’s about people.
The people are what makes an economic system function. What we do. What we want. How we feel. What we perceive. What we fear. What we believe. And . . . what motivates us to spend our money!
But those pesky emotions don’t fit well into formulae that are suppsoed to be prediutive and mathematically elegant.
Economics is not physics. And it would behoove the academic economist to take a look in the mirror at what they see.
A person.
“The human element.”
Even the phrase “the human element” is an abstraction. It suggests that people are just one of the factors of the formula instead of why the formula was invented to begin with.
That’s why our book — The Heart of Marketing: Love Your Customers and They Will Love You Back — has marketers buzzing, online and off.
Here’s one example from Kelly A. Kline who added her comments to the Customer Review section at amazon.com:
Since I’ve started using the soft-sell techniques from “The Heart of Marketing,” my sales are up, repeat customers ask for me by name and for the first time in 6 years, I love my job, my customers and, most importantly, leave the office every day with my soul intact.
The Heart of Marketing is about people — real flesh and blood people — both the sellers and the buyers.
You can still get the book and have access to 62 FREE gifts donated by marketers around the world to support our book launch.
To get the book and your gifts go to: http://TheHeartOfMarketing.com
Because It’s All in the Connection,
Judith & Jim
The Heart of Marketing a Complete Success
Posted by: | Comments
Last week we formally introduced our new book : The Heart of Marketing Love Your Customers and They Will Love You Back (Morgan James Publishing) with a Giant Amazon Launch – that included Bonus Gifts for book buyers from 62 Supporters!
We are deeply grateful for:
*** Everyone who lovingly supported our launch
*** Everyone who purchased our book
*** Everyone who blessed our Bonus Gift Givers by signing up for their Bonus Programs
*** Everyone who helped our book reach #59 on Amazon AND . . .
#1 in Marketing
#1 in Marketing & Sales
#1 in Direct Marketing
#1 in eCommerce
#1 in Web Marketing
*** And if you haven’t purchased your copy of The Heart of Marketing you can still get your Free Bonus Gifts when you go to -
http://TheHeartofMarketing.com
Be sure to take advantage of this Book Launch Special if you are in any way involved in sales, marketing, and/or business.
And . . . Please let anyone you know who would also be blessed by this book.
Because It IS All in the Connection,
Judith & Jim
The Heart of Marketing Reaches #99 At Amazon
Posted by: | Comments Our amazon best-seller campaign is a delicious success — and not without your help.
As of this moment — 11:17 AM Pacific (5-14-09) our various rankings at amazon are:
In the category “Book” which represents the rank among all of the book on the entire amazon site which is upward of 2 million books and our rank is: 99
We are shooting for # 1 in Books.
In the various categories amazon provides, our rankings are:
19 – Business & Investment
1 – Marketing & Sales
1 – Marketing
1 – Direct Marketing
12 – Professional & Technical
3 – Business Management
3 – Movers and Shakers
46 – Hot New Releases
We thank those of you who have bought our book — The Heart of Marketing — and passed the word along to your friends and colleagues.
For those of who haven’t as yet, we need your help to get to # 1 in Books. And there are 62 gifts from marketers around the world waiting for you as our thanks for your buying the book and supporting this campaign . . .
You can get the books and the 62 marketing gifts we have when you do buy at:
http://www.theheartofmarketing.com
This is not just about book sales but spreading the world of soft sell heart-based marketing to everyone for whom soft sell touches their heart and their business logic.
Because It’s All in the Connection,
Judith & Jim
The Heart of Marketing Becomes Best Seller Before Book Is Printed
Posted by: | CommentsOur new book, The Heart of Marketing: Love Your Customers and They Will Love You Back achieved best seller status at amazon.com before the book was even printed. As soon as the announcement for the book was released at amazon.com eager buyers placed their pre-publication orders rocketing the book to #2 in the Direct Marketing category.
Business people realize that something has got to change. We cannot continue with the single-minded ambition of making as much money as possible without much, if any, concern for the aftereffects.
Collectively people have lost millions, actually billions, most of whom could least afford it and through no fault of their own. What we’re really excited about is that people are now hungry for a different point of view. And since we got into marketing completely naive, we had no limiting or distorted preconceptions. So we could see how much of Internet marketing lacked heart; lacked any sense of human-to-human connection.
And that’s what people so desperately need now. We are convinced that a more caring and conscious approach to marketing and selling will transform the world of commerce. We call it Soft Sell Marketing, marketing with consciousness and conscience. It’s our intent to bring commerce and caring together for the betterment of life on the planet.
So that they impact each other. Caring should not be run from in the world of business. And making money should not be seen as corrupting in the world of care-giving.
NOTE: Our amazon.com book launch happens tomorrow (Thursday 5-14) and we’d appreciate your support.
When you go to http://www.theheartofmarketing.com tomorrow and purchase The Heart of Marketing you will have access to 62 gifts from our marketing friends around the world.
Join us and for just $10.17 you can get the book and as many of the gifts as you’d like.
Because It’s All in the Connection,
Judith & Jim
The Heart of Marketing Just 2 Days Away
Posted by: | Comments Just 2 more days until we invite you to visit our Special Amazon Best Seller page which we created for you featuring over 62 Bonus Gifts to thank you for buying our new book
The Heart of Marketing — Love Your Customers and They Will Love You Back (Morgan James Publishing, May 2009) on Thursday May 14th at a serious Amazon discount (currently under $11) -
This book received 43 endorsements from top marketing leaders! And you get over $8400 worth of Gifts from some of those same leaders AND others who want to support you getting this book that will forever change the way you think AND feel about marketing!
Already today The Heart of Marketing was #3 in Direct Marketing on Amazon – and we’ve not even launched the book yet. Plenty of people just can’t wait ’til Thursday -
Update coming tomorrow!
Because It’s All in the Connection,
Judith & Jim
Easter Bunny—Love Your Customers Marketing
Posted by: | Comments
Easter Bunny – Love Your Customers 
Last night we went into our local Whole Foods market to get a snack and do some preparation for the week.
At checkout, one of our favorite cashiers, Patrick, was marketing with heart—perched on his shoulder was a darling stuffed Easter Bunny (pinned to his t-shirt in the back).
No words were needed. Patrick’s love for his customers—adults and children—was clearly evident by his creative expression of joy and play. And it showed in the glimmer in his eye, the broad grin that sprang to life as each customer checking out commented on his “darling little friend,” “sweet little companion,” and “the best Bunny ever.”
When Nobody Buys: The Unconfessed Truth of All Internet Marketers
Posted by: | CommentsYou’re involved in the Internet because you want to generate online money.
You’ve created your new product or service to market and sell to people who you believe will be thrilled to have your help and support.
You get a terrific sales page, write your sales copy, and you get it all ready to go.
Then you send an enthusiastic message out to your list members inviting them to improve their lives with what you’re offering.
And you wait to get your first sale.
And you wait to get your first sale.
And you wait to get your first sale.
And you wait to get your first sale.
And you wait to get your first sale.
And it never comes.
Soft Sell Marketing Template? It’s internal . . .
Posted by: | CommentsWe’ve been asked: What is the basic template of soft sell?
Asking about templates point to a desire for a system, a repetitive, predictable process that creates efficiency and economy.
No business could exist if it had to invent new processes for every new product offer. So systemization is necessary.
But a focus in systems usually reveals an external, mechanized approach.
So here’s another way to ask the question: Can there be a template for the internal aspect of marketing.
And the answer is “yes.”
