Archive for heart marketing
Jay Leno, Conan O’Brien, Jeff Zucker and Conscious Capitalism?
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You no doubt know about the flap at NBC regarding the moves made to return Jay Leno, whose show is on at 10 pm, to a later slot at 11:30. That led to Conan O’Brien’s deciding not to stay with NBC to say nothing of the staff he brought along from New York to Los Angeles.
Several days ago, Jeff Zucker, the President of NBC/Universal, during an appearance on the Charley Rose show, referring to the late night turmoil and the low ratings for both shows said:
“We made hard business decisions with no personal feelings because that’s what we’re supposed to do here.”
My first response was to agree. It’s all about the ratings. Low ratings = failure. And failure = hard business decisions.
But it’s exactly those “hard business decisions with no personal feelings” that create the aura that business is, at its heart, uninterested in people; and that business men and women are, at their core, devoid of heart.
Remember the famous line from the Godfather movies –“ It’s not personal. It’s just business.” Read More→
Respectful Buyers and Soft Sell Marketing
Posted by: | CommentsWhile we give a great deal of attention to the mindset and approach for sellers in the Soft Sell Paradigm, it’s also important to focus on the buyer’s side of the transaction. Because all too often buyers are not heart-based, not caring, not respectful buyers.
And, since Soft Sell Marketing is an evolutionary expansion, recognizing the buying-selling relationship as central to bringing consciousness into global commerce, it’s important to understand what it means to be Soft Sell Buyers! And to do that we must become more aware of how most people view their part of the sales relationship. Read More→
Your Marketing Platform Must Express YOU
Posted by: | CommentsWe’ve all heard soooooo much about The Secret and The Law of Attraction and how easy it is to attract success when you are in The Zone . . .
But no one talks about the unconscious forces that can get in your way – as Judith likes to say — Big Time!
Because it’s really difficult – nearly impossible – to know how to create your marketing platform when you feel uncertain, confused, reticent to put yourself out there Big Time…
Know about that?
Thought so . . .
We have too. Big Time!
That’s why, UNLIKE any other marketing conference anywhere, we bring in our background as psychologists and spiritual teachers to address and take you through processes you can’t find anywhere else - – -
So that you can begin to free yourself to market who you are and what you do –
That is – Build Your Soft Sell Marketing Success Platform –
*** With Grace and Guts . . .
*** With Consciousness and Confidence
*** With Soul and Sacred Nobility
From a freedom to Be Fabulous like never before.
When you are at “Bridging Heart and Marketing III – the Selling is Spiritual Service Virtual Conference”
http://bridgingheartandmarketing.com
Because It’s All in the Connection,
Judith & Jim
The Heart of Marketing AND President Obama!
Posted by: | CommentsYesterday we put an autographed copy of our new # 1 bestseller The Heart of Marketing in the mail to President Obama!
Please hold the thought that it is meant to make its way from the Mail Room to the Oval Office -
And inspire a commitment to commerce with consciousness and conscience!
Thanks for Your Involvement,
Judith & Jim
If you still don’t have your own copy, go to:
http://TheHeartOfMarketing.com
You can purchase the book at this page and then choose any one or all of 60 free gifts waiting for you there. The instructions are on the page.
Leadership Styles and the Elements of the Servant Leader
Posted by: | CommentsIn a free eBook I just read – 26 Principles of Working for Good – written by Jeff Klein, Julie Van Amerongen, and Elad Levinson, one of the principles they listed is “Servant Leadership.”
Jeff Klein identifies the term “servant leadership” as first being coined Robert K. Greenleaf. Servant leadership, Klein continues . . .
“reflects the practices of spiritual masters and inspirational leaders throughout human history.He then listed ten characteristics of the servant leader:
listening, empathy, healing, awareness, persuasion, conceptualization, foresight, stewardship, commitment to the growth of others, and building community.Having just written a post on the current Internet marketing buzzwords I thought it appropriate to follow with this list, because it describes what we and you are doing as soft sell marketers, even though we may never have consciously articulated them.Each of these qualities warrants a post in itself and it is my intent to do just that.So let’s begin with “listening.” Read More→
New Soft Sell Videos on YouTube
Posted by: | CommentsMake sure to watch the new videos for “Bridging Heart and Marketing III” that we just put up on YouTube.
Our all new “Bridging Heart and Marketing III” is a Virtual conference — online from beginning to end – dedicated to your Soft Sell, Heart-Based, Conscious Marketing Success from beginning to end!
Our line-up of world class presenters will focus you on growing your success through:
- Article Writing and Marketing for the Internet
- List Building to Create a Base of Loyal Customers
- Getting Publicity to Establish Your Presence on the Net
- Uncovering your “Juciest” Benefit — the Heart of Your Offer
- Selling Big Ticket Products and Services – Just as Easy as Selling Low Priced Offers
- Getting into the Heart of Your Customer — to Have the Most Beneficial Impact
- Your Work as a Prayer that Extends into and Through Your Customers
- Using Kinesiology (Muscle Testing) to Test the Energetic Attraction of Your Web Site and Sales Materials
- And lots more
Be with us beginning October 9th.
Because this conference is VIRTUAL you can join us from ANYWHERE IN THE WORLD in the comfort of your own home or office!
And you get to choose any of the 3 Ways to Participate:
http://www.bridgingheartandmarketing.com
This conference will be totally HANDS-ON — not just talk and listen but teach and do.
- You and the future of your business will love all that you’ll learn.
- Your Soul will hum and purr with pleasure from all the attention to Spirit – which Bridging Heart and Markering is recognized and known for.
- Your Bank will Back You Up — appreciating your wisdom for registering now:
http://bridgingheartandmarketing.com
Because It’s All in the Connection,
Judith & Jim
PS – Enjoy being in service to your friends and colleagues by telling them about this Hands-On roster of virtual trainings in Soft Sell Marketing and suggest that they register as well!
The Doors Are Now Open for Bridging Heart and Marketing III – The VIRTUAL Conference
Posted by: | CommentsWe are excited and proud to say that the doors for Bridging Heart and Marketing III – The Virtual Conference — are open for registration.
To find out what all you can enjoy by attending the conference just click this link:
http://www.bridgingheartandmarketing.com
We decided to do this conference virtually so that, during these shifting economic times, you can experience 15 sessions of life-changing soft sell training, And it’s easy and convenient for you.
And when you’re at Bridging Heart and Marketing III, here’s just some of what’s waiting for you:
** How to use Article Writing as the foundation of your online business;
** How to use List Building to create a community of loyal, long-term customers:
** How to use The Power of Blogging to convert your efforts into profits;
** How to use Publicity to establish your presence in your market niche;
** How to Find Your Perfect “Juicy” Benefit as the core of your marketing efforts;
** How to Create and Market Big Ticket products and services;
** How to Connect with Your Customer’s Heart and be rewarded with more profit;
** How to Open to Your Deep Soul Urge so your business is aligned with who you truly are.
The conference begins on October 8 and goes through the 18th
And we’ve set up three ways you can participate.
For all of the details go to:
http://www.bridgingheartandmarketing.com
Come and join us and add your creativity and spirit to the Soft Sell Marketing Community where we market and sell with consciousness and conscience — so that you can succeed in your business and remain in alignment with your personal and professional integrity.
Because It’s All in the Connection.
Judith & Jim
Love – The Cornerstone of Soft Sell Conscious Marketing
Posted by: | CommentsThere are a lot of buzzwords being buzzed about in Internet marketing circles. The list includes “transparency” and “believability”. “Authenticity” is a very big buzzer.
I wrote a series of posts last year about some of these words and I included “interdependence” as crucial to understanding the necessity and value of Soft Sell Marketing.
But after a year I’ve come to believe, through Judith’s and my my own experience . . . Read More→
Unconscious Capitalism — A Dead End
Posted by: | CommentsIn his book, The Ecology of Commerce, Paul Hawken wrote:
If capitalism has one pervasive truth it is the delusion that … growth is always possible.
An image illustrating boundless growth is the cornucopia—an eternal supply of what we need and desire into the foreseeable future. No limits. No end.
Relying on “no limits” as a guiding principle is neither conscious nor intelligent capitalism. It’s narcissistic, self-serving capitalism . . . Read More→
Making Online Money with The Heart of Marketing
Posted by: | CommentsMarketing and selling are so often used to hammer the potential buyer into submission. Nearly brain-dead from the psychological pummeling, he or she gets out their credit card just to make sure they “don’t miss out,” “aren’t left behind,” and “will be popular, rich and sexy!”
But as we know, a world wide evolution in marketing is underway – creating a form of healing as marketing – and our latest #1 bestseller The Heart of Marketing is the leading voice for this spiritually empowering point of view.
These are just two of our recent book reviews -
“Reading The Heart of Marketing, you’ll find yourself swept into the consciousness enriching experience of relating with your customers as spiritual partners. Unlike many books, here you find spiritual marketing made practical and down to earth, while you are taken on a journey to personal and professional freedom – through the heart.”
scribd.com
“The Heart of Marketing is for not only for marketers and people in business. It’s for everyone! You’ll enjoy reading it even if you have nothing to sell. Judith and Jim present tools that can be applied in relationships of all kinds since it’s really about people and how they think. And their writing style is so compelling that it inspires interest on many levels. Just as their book on wedding planning is thoughtful, enlightening and entertaining, The Heart of Marketing brings new knowledge, wisdom and understanding that can be applied to all aspects of life.
Sharon Steffensen, Editor
Yoga Chicago Magazine
If you’ve not yet read The Heart of Marketing: Love Your Customers and They Will Love You Back (Morgan James Publishing, May 2009) you can get it at http://www.theheartofmarketing.com and still be able to get the 62 book launch marketing gifts provided by our book launch sponsors.
Because It’s All in the Connection,
Judith & Jim
