Archive for heart based marketing
Brain Entrainment — Proof of Buyer/Seller Identification
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Entrainment
Entrainment is a term being used in brain science, as well as in physics, biology, and psychology. Technically, it means that when two systems become synchronized and operate at the same frequency they are locked-in together to create a positive condition in which they are mutually supportive. Brainwave entrainment has been noted or used in one form or another for centuries, from Shamanistic societies’ use of drum beats to Ptolemy noting in 200 A.D. the effects of flickering sunlight generated by a spinning wheel (the modern day strobe light). One of the most vivid examples of entrainment between two people happens when they fall in love. They feel as though and everybody says “They have become as one.” On the other hand negative conditions producing negative emotions such as anger, coercion, manipulation, disrespect and domination create incoherence and disharmony resulting in the wide range of conflicts we humans witness and experience every day. Deadly Embrace There is a condition in the mainframe computer world called a “deadly embrace.”
This is a condition that arises when two (or more) separately active processes, like two software programs, interfere with each other in such a way that the network as a whole eventually cannot proceed. It becomes deadlocked. Outside the computer world, deadly embraces range from irreconcilable differences all the way to war — conditions of incoherence and disharmony to be sure. So what does all of this have to do with Soft Sell entrainment, hard sell, and buyer/seller identification? Read More→
Have Good Heart – Do No Harm
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There is a Buddhist teaching that reads: Have Good Heart.
Following it opens the the way to real and abiding healing.
We ask Soft Sell marketers to: Do No Harm. 
Following this recommendation opens the way for healing in the marketplace.
Because It REALLY IS All in the Connection,
And that’s The Heart of Marketing.
Judith & Jim
Paradigm Shift – Soft Sell Includes Marketer AND Customer
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Focusing on the Soft Sell paradigm shift, we’ve been writing a lot about Soft Sell marketers — conscious, heart-based, aware of their emerging sense of responsibility to their customers, as well as their responsibility to themselves in every transaction.
And we have been thinking about and articulating the principles and tactics of Soft Sell, relationship-based marketing.
But what about the Soft Sell end user— the customer? What responsibility do customers have in the Soft Sell paradigm? That’s what this post is all about. Read More→
Guilt Free Marketing Is Good News for Online Marketing for Beginners
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Online marketing for beginners can be daunting. There’s a lot to learn.
But for most people wanting to learn online marketing, it’s not just the technology that’s an issue. It’s also the very issue of marketing and selling and doing it without guilt. Because most people coming online are service providers and they have no background in business. Instead, they are devoted to helping other people improve their lives.
So Soft Sell Marketing — in other words guilt-free marketing — goes hand-in-hand with online marketing for beginners. It’s a perfect union of values and ambition combined to nurture business growth for people who haven’t before even dabbled in the world of profit-and-loss, finance, or even paying commissions for referrals.
We’ve had so many coaches, healers, spiritual counselors, and even people like wedding consultants and home schooling curriculum experts tell us how guilty they feel when they have to even think about selling their services, much less confront the need to market what they do to get the word out there in order to grow their business online and off.
Charging for their services has usually been hard enough. And, as former psychotherapists we know that most service professionals under-value and under-charge for the transformative gifts they supply through their services to their clients. So add on to that what happens when they enter the realm of online marketing, for beginners it can be the equivalent of a moral nervous breakdown.
That’s why there’s been such a keen and growing interest in Soft Sell, Heart-based marketing, guilt-free marketing that is perfect for any spiritually-minded service provider or anyone else who wants to market from a position of spiritual integrity rather than just “get the money and run.”
A recommended resource about online marketing for beginners is our first book about Soft Sell Marketing – The Heart of Marketing.
Becasue It’s All in the Connection,
Judith & Jim
Conscious Marketing – Intentions and Actions for 2010
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Well, we’ve closed out the old year . . . and a good year it was.
Now it’s time to make room in our hearts for the new one that’s already begun!
For us, and we assume for you, that means both personal and business changes. Sloughing off what didn’t work last year and opening to a more expanded vision of spiritual marketing that’s emerged in 2009, and a more focused intention (internal) and plan (external) for 2010.
It’s so important to pay attention to balance — both the internal – conscious marketing, and the external – online marketing — otherwise we can get lost in an overemphasis toward one or the other. Too much internal produces less action. And too much external leaves us feeling empty.
Balance — heart-based, soft sell marketing coupled with a profit-based business model so that both the internal and external are fulfilled. Easily said and, happily, with practice, more and more easily done.
So there are 4 dimensions: Personal and Business — each one focused Internally and Externally.
And for 2010 . . . Read More→
Thank You for Spreading Love All Year Long Through Relationship Marketing Online
Posted by: | Comments As a deeply valued member of our online community, we 
for your interest in and commitment to marketing with heart, with love, with consciousness and conscience! You are a treasured voice in the evolutionary change going on in commerce — bringing spirituality into the buying-selling partnership around the world.It is because of you that we are committed to bringing forward the ever deeper insights we gain as we plumb more deeply into what it means to be a soft sell, love-based marketer.
- Externally — out in the world with clients/customers and in the financial success of your business and
- Internally — as we – Judith & Jim – expand in our capacity to bring more and more love into what we do and what we provide for you as we all learn more about Bridging Heart and Marketing.
So a Big for All You Do to spread love all year long including relationship marketing online and offline by solving problems! Because as you transform your customers lives, you change the world.
And as you share with us your revelations, your inspirations, and your new successes — you infuse greater love into our own transformation as we continue in our own personal and professional growth — and all that we are excited to create for you.
That is the loving give-and-take that we want for all people on this planet. And we know it’s what you want as well.
Because you are a member of the Soft Sell, Love-based World-wide Community — we know you have it in your mind and in your heart to show your love and be generous with your care — providing relationship marketing by solving problems that help heal the world.
We for all that you do – and for Who You ARE! And Wish You Happy Holidays!
Because It’s All in the Connection,
Judith & Jim
Traditional hard-core sales training teaches the marketer to aim for the money transaction – first and foremost. So most of the time that means that the real needs, even the real problems of the buyer be damned . . . and then some. And no surprise that’s left a bad taste in most people’s hearts and in their deep-rooted sense of integrity.
That’s why you’re seeing more and more focus on relationship marketing by solving problems thereby developing the genuine relationship between marketer and buyer, taking time to speak to the real needs of your buyer, and allowing the buying moment to evolve through deep understanding, trust, and respect.
What does that look like when you are the representative of your business? Read More→
BH&M III — Successfully Serving the Deep Needs of Soft Sell Marketers
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Recently we held our third Bridging Heart and Marketing Conference. That’s what “BH&M III” stands for — only this time we did it Virtually. .
<><><><> And We Are Beyond Thrilled
With How It Went <><><><>
It was a worldwide celebration of spiritual liberation coupled with financial inspiration! We had participants from all around the world – France – Netherlands – Ireland – Israel – Trinidad and Tobago – Australia – Canada – Mexico – Norway – Panama – UK – and. of course all over the US.
We offered fifteen 90 Minute marketing sessions – a buffet of online and offline marketing strategies, techniques, principles, and deep wisdom. Each speaker was outstanding – and we are very demanding – so we don’t say this lightly. They were heartfelt, motivating, and on target with their wide-ranging and specific marketing topics.
<><><> Participants Received Invaluable Information
As They Learned About – <><><>
Leadership Styles and the Elements of the Servant Leader
Posted by: | CommentsIn a free eBook I just read – 26 Principles of Working for Good – written by Jeff Klein, Julie Van Amerongen, and Elad Levinson, one of the principles they listed is “Servant Leadership.”
Jeff Klein identifies the term “servant leadership” as first being coined Robert K. Greenleaf. Servant leadership, Klein continues . . .
“reflects the practices of spiritual masters and inspirational leaders throughout human history.He then listed ten characteristics of the servant leader:
listening, empathy, healing, awareness, persuasion, conceptualization, foresight, stewardship, commitment to the growth of others, and building community.Having just written a post on the current Internet marketing buzzwords I thought it appropriate to follow with this list, because it describes what we and you are doing as soft sell marketers, even though we may never have consciously articulated them.Each of these qualities warrants a post in itself and it is my intent to do just that.So let’s begin with “listening.” Read More→
Love – The Cornerstone of Soft Sell Conscious Marketing
Posted by: | CommentsThere are a lot of buzzwords being buzzed about in Internet marketing circles. The list includes “transparency” and “believability”. “Authenticity” is a very big buzzer.
I wrote a series of posts last year about some of these words and I included “interdependence” as crucial to understanding the necessity and value of Soft Sell Marketing.
But after a year I’ve come to believe, through Judith’s and my my own experience . . . Read More→
