Archive for emotional
Empathy — A Central Quality of the Servant Leader
Posted by: | CommentsContinuing from our post of August 24, 2009 that focused on ten characteristics/qualities of the servant leader, the second in the list is “empathy.”
To start it’s important to make the distinction between empathy and sympathy.
Imagine someone you know is not feeling well, perhaps feeling nauseated.
In simple terms sympathy is feeling support for, offering help to, willing to do something for that person. You recognize their distress and acknowledge it.
Empathy means feeling nauseated with that person—you mentally or emotionally project your experience into the feelings or state of mind of another person.
So why would empathy versus sympathy be listed as a quality of a servant leader? Read More→
Soft Sell Marketing Meets Albert Einstein And Field Theory
Posted by: | CommentsNOTE: This post is a bit abstract but bear with me, it will make sense.
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Field theory and marketing? Not for hard sell. But Soft Sell marketing—absolutely!!
In a textbook Einstein co-authored he said that the most important concept to appear since Isaac Newton was the concept of the FIELD.
Simply put, a field is the “energetic space” between two objects connecting them. It’s the field between the two entities that is essential for describing them.
When it comes to marketing, it’s the emotional field.
Here’s a graphic to make this concrete:
