Archive for conscience
Soft Sell Marketing — Expanding the Common Good
Posted by: | CommentsPeople in commerce, and especially economists, have used the term “common good” to mean products and services that benefit anyone and everyone such as parks, education, police and fire protection, and the like.
And certainly they are part of the common good—the external version.
But are there others?
The internal world can be seen to contain aspects that represent the common good as well though they are not typically recognized as part of the common good.
Using the definition of a common good as “a product and service that benefits anyone and everyone,” and using a bit of re-framing, it becomes apparent that there are many aspects of our internal lives that can be considered as part of the common good. Read More→
Your Marketing, Conscience, and Your Impact on the Future
Posted by: | CommentsOne of my favorite lessons learned early in life is contained in a story I heard about Native American leadership councils.
Whenever a council convened to make a decision, major or minor, there was always one council member who represented the voice of the grandchildren of thier grandchildren.
This policy was not just about long-range planning but about the need to be consciously responsible for how their current decision would impact the future.
In other words, their sense of conscience did not allow them to focus solely on short term gains. They lived within an appreciation of time, accountability, and the reach forward of any and every decision, particularly with regard to momentous issues.
In your marketing, how far forward does your conscience take you?
Becasue It’s All in the Connection,
Judith & Jim
And to add to your understanding and feeling for soft sell marketing — marketing with integrity, care, and concern for the well-bing of we who are live now and those that follow us— we encourage you to get and read our new book (and tell your friends about) The Heart of Marketing: Love Your Customers and They Will Love You Back (Morgan James Publishing, May 2009)
Hard Sell Urgency/Scarcity Leads to Death
Posted by: | CommentsSorry for this day-after-Thanksgiving darkness, but a major story on various Internet news sites this morning caught our attention making a powerful hard sell point:
Judith saw a Wal-Mart ad on AOL indicating a Black Friday sale.
The original meaning of the term “Black Friday”came from a market crash in September, 1869, when some financiers failed to corner the gold market. The crash was followed by a depression. So Black Friday came to generally mean a day when a public calamity occurs
More recently, the term Black Friday refers to the day after Thanksgiving during which retailers create discounted sales and make enough sales to put themselves “into the black ink.”
The Wal-Mart ad indicated that the sale would begin at 5 AM and last until 11AM that morning, and that prices would be seriously discounted during that window.
By limiting the buying time, Wal-Mart purposely manufactured urgency and ratcheted up the frenzy by limiting the discounts to only that period creating a manufactured scarcity.
And the result?
Wal-Mart shoppers break down the doors of a store on Long Island, NY, to rush in for their Black Friday discounts, and a worker is trampled to death.
