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Register now for Bridging Heart and Marketing —
the first-ever soft sell Internet marketing conference.
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Customer satisfaction is the key to a continually growing, successful business – a finding securely demonstrated by companies as diverse as BMW, Wyndham Hotels, and Merrill Lynch. And a marketing campaign focused on appealing to women has more power to attract and retain men.

While Internet marketing has, to date, been dominated by men, more and more women are finding a home on the Internet. Female entrepreneurs are taking their marketing style and skills online and are generating a growing market base — including men. Yet, to date, there hasn’t been an Internet marketing conference with their needs and marketing style in mind.

Well, we’re doing something about that.

We’re producing Bridging Heart and Marketing, the first-ever Soft Sell Internet marketing conference.

Just to be clear, our conference is not just for women. Intelligent marketing includes men and women and they both benefit. In fact so far we have a pretty well balanced registration between men and women.

But on the Internet, Soft Sell marketing has been a second sister to the grab-em-and-sell-em-now approach that has been predominant online.

There’s been an unquestioned belief in the traditional sales approach that if you don’t close them now, if you don’t get the check right now, you’ll never get a another chance. So there’s a built-in silent desperation that leads to the hard sell tactics many of us are used to seeing online, tactics that turn the sales transaction into the contest most of us put up a resistance to.

But Soft Sell is about creating rapport, about building a relationship. You can’t do that by metaphorically grabbing somebody by the collar — at least not most people.

Men and women want the same things. But characteristically, women want and need more information before they are comfortable making a purchase. When they come to a decision, they are likely to have included everything most men want as well.

So when you market to satisfy women, you will have not only included most if not all of what men want, but you probably have showed men some aspect of your product or service they may not have considered.

So you keep the men.

In this case the differences work in favor of both women and men. That’s why we say, “Soft sell to women and keep the men.”

And our Bridging Heart and Marketing conference, is the first-ever Internet marketing conference designed to be heart-based without excluding the bottom line. We want to eradicate the myth that there’s a contradiction between heart and money. There isn’t. Thinking that way is archaic and undermines profit.

A well-crafted soft sell Internet marketing campaign will create a strong sense of connection along with the follow-up sense of loyalty while at the same time generating predictable and substantial profits.

For full details about the conference visit Bridging Heart and Marketing.

Also, we are offering 12 free preview tele-trainings we’re doing with each member of our world class faculty. To see the schedule and get registered for those tele-calls you should go to Bridging Heart and Marketing Preview Calls.

Because It’s All in the Connection . . .

This entry was posted on Saturday, December 29th, 2007 at 3:43 pm and is filed under Bridging Heart and Marketing. You can leave a response, or trackback from your own site.