Conscious Marketing – Intentions and Actions for 2010

Well, we’ve closed out the old year . . . and a good year it was.

Now it’s time to make room in our hearts for the new one that’s already begun!

For us, and we assume for you, that means both personal and business changes. Sloughing off what didn’t work last year and opening to a more expanded vision of spiritual marketing that’s emerged in 2009, and a more focused intention (internal) and plan (external) for 2010.

It’s so important to pay attention to balance — both the internal – conscious marketing, and the external – online marketing — otherwise we can get lost in an overemphasis toward one or the other. Too much internal produces less action. And too much external leaves us feeling empty.

Balance — heart-based, soft sell marketing coupled with a profit-based business model so that both the internal and external are fulfilled. Easily said and, happily, with practice, more and more easily done.

So there are 4 dimensions: Personal and Business — each one focused Internally and Externally.

And for 2010 . . .

BUSINESS: We are very pleased to see that when we Google “Judith & Jim,” or “Bridging Heart and Marketing,” or “The Heart of Marketing” we have a very very strong presence on the Internet. With Quotes . . .

“Judith & Jim” – 563,000 page results (without quotes 7,750,000)

“Bridging Heart and Marketing” – 276,000 pages results (without quotes 7,190,000)

“The Heart of Marketing” – 9,560,000 page results (without quotes 56,300,000)

What’s important is that whether we use quotes or not, our sites or references to our sites fill at least the first three pages of the Google results.

We’re very proud of our External spirit-based marketing online presence.

But also the numbers above are a measure of:

— >>> Our intentionality to advance the idea that Selling Is a Spiritual Service

— >>> Our imagining and articulating what is possible when it comes to marketing for service professionals

— >>> Our dedication to establishing the practice of spirit-based, Soft Sell marketing as a standard approach to doing business, and

— >>> The help we provide for Internet marketers who want to market from a spiritual, heart-inspired, love-based conscious approach . . . the Internal side of marketing.

We call it marketing with consciousness and conscience, as well as care and commitment to the well-being of community.We are refining our online business — consolidating and focusing — to make what we offer easier to find, easier to follow, and extend out to a much broader online reach.

We titled our Keynote address for our Bridging Heart and Marketing III Virtual Conference – Extend the Prayer.

When you do what you love as a business, your business becomes a form of prayer. As your business succeeds, and those who do business with you are impacted by who you are and what you offer, your prayer is extended. And when they take what they’ve gained from you into their worlds, they extend your prayer which is now their prayer.

So Extend the Prayer is not mere poetry but a very real, feet-on-the-ground reality that impacts and changes the world. And during 2010 we intend to further extend our fundamental prayer/point-of-view that Marketing and Selling IS a Spiritual Service.

PERSONAL: We became involved in online marketing five years ago and that decision changed our lives forever – in more ways than we could possibly have imagined.

AND it’s been far from easy. At 61 and 63 (then) we knew nothing about marketing or sales and less than nothing about Internet technology. Plus we got started the wrong way . . . with an online marketing course that was far beyond our super-beginner status.

As you may know, our online beginnings — what we now see as a spiritual incubator — put us through many changes, pushing us, calling us forward until we landed a couple of years ago to take our place as the voice for Soft Sell, Love-based Marketing.

There were plenty of times we fully expected we would jump ship and join the Peace Corps – where we knew we’d feel at home because there we would know what to do — not just technically, but from within our depths.

But we hung in. Because there’s a deeper need that we feel called to address — providing a spiritually-based answer to the care-less, get the money at any price business model that too often leaves the customer financially and emotionally abandoned.

And it seems to happen more online than offline.

So now, during 2010, we will maintain the major focus of our calling and our business by:

— >>> Creating new soft sell marketing courses focused on the principles, techniques of marketing with consciousness and conscience

— >>> Producing “Bridging Heart and Marketing IV” our second VIRTUAL conference

— >>> 2 new Coaching Programs – one designed for beginners (because we will never forget what it was like to be raw beginners with a training program that was over our heads) and one designed for you if you’re already online and you need to make the next moves in your personal and business growth

— >>> An expansion of benefits at our Soft Sell Marketers Association – Where You Build Your Business As You Grow Your Self

— >>> New Relationship programs – both personal and business, because everything we do finds its source in relationship – romantic or commercial

— >>> Creating more diverse affiliate relationships to offer our 12-CD program Overcoming the Fear of Being Fabulous to help people identify and eliminate the internal blocks to moving forward toward what they really want

— >>> And more.

That’s the contribution to ourselves and to you we are dedicated to make.

And finally, we are dedicated to expanding wisdom in all aspects of the fully lived life! So, for this spiritually-inspired aspect of our online business we will offer Wisdom Conversations! We are now thinking through just how Wisdom Conversations will take shape.

A lot on our plate for 2010! You bet.

And now, on a DEEPLY PERSONAL note, at our ages we expect to make 80 the new 50! And we’ve got 12 years to do it!!

So we trust you’ll stay with us in this exceptional community of soul-based individuals who’ve found their way to us!

We are SO grateful to you for your passion for an always larger life, and for your commitment to helping heal those elements of the world mind and heart that have been so terribly injured.

And mostly for being Who YOU Are – Your One-Of-A-Kind YOU!!

Now –

Because It’s All In the Connection – We Have a New Year’s Gift for You –

Watch this totally inspiring video – especially if you’re on the mossy side of 40 – or you’re worried about aging… It’s Total Fun!

AND we encourage you to answer the questions in the post below as a way of starting off your success in 2010! .