Archive for Bridging Heart and Marketing
Brain Entrainment — Proof of Buyer/Seller Identification
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Entrainment
Entrainment is a term being used in brain science, as well as in physics, biology, and psychology. Technically, it means that when two systems become synchronized and operate at the same frequency they are locked-in together to create a positive condition in which they are mutually supportive. Brainwave entrainment has been noted or used in one form or another for centuries, from Shamanistic societies’ use of drum beats to Ptolemy noting in 200 A.D. the effects of flickering sunlight generated by a spinning wheel (the modern day strobe light). One of the most vivid examples of entrainment between two people happens when they fall in love. They feel as though and everybody says “They have become as one.” On the other hand negative conditions producing negative emotions such as anger, coercion, manipulation, disrespect and domination create incoherence and disharmony resulting in the wide range of conflicts we humans witness and experience every day. Deadly Embrace There is a condition in the mainframe computer world called a “deadly embrace.”
This is a condition that arises when two (or more) separately active processes, like two software programs, interfere with each other in such a way that the network as a whole eventually cannot proceed. It becomes deadlocked. Outside the computer world, deadly embraces range from irreconcilable differences all the way to war — conditions of incoherence and disharmony to be sure. So what does all of this have to do with Soft Sell entrainment, hard sell, and buyer/seller identification? Read More→
Soft Sell Marketing Misconceptions – A Dime a Dozen
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Recently I read a blog post comparing soft sell with hard sell and the writer listed several of the many soft sell marketing misconceptions.
The Writer Wrote: “But in the race to present one’s personality to the client, it’s important to keep in mind that these soft factors are likely to result in new work only if the proposed soft sell involves something that the prospect or referral source actually believes will address a personal need. Much of the friendly, hey-I’m-really-nice marketing plans miss that mark entirely.”
This was my comment:
Misconceptions regarding soft sell have become a dime a dozen and it’s arguable they’re worth even that.
The idea that soft sell is — friendly, hey-I’m-really-nice marketing plans — would of course miss the mark. This notion arises from traditional hard sell marketers whose focus on Get The Check precludes them from really understanding the process of relationship marketing that serves the customer, serves the seller, and makes a profit.
To focus on presenting one’s personality, and under the pressure of being in a competitive race while doing it, can only be crippling, because it takes all of the real connection, the real emotion out of the process.
Presenting one’s personality is mechanical. To believe you have to present is a sure sign of insecurity and a lack of confidence that leads to thinking – “Oh I better present a good face if I’m going to make this work.” Used-car-salesman anyone?
First and foremost, clients are looking to have their problems solved – WIIFM – what’s in it for me. And yes, the best client relationships are built on a personal relationship but not at the expense of getting the job done.
Because It’s All in the Connection,
Jim
The Heart of Marketing, our #1 bestseller, will give you practical insights into how Soft Sell marketing can work for you — for your profits and your soul.
A True Friend — Cathy Perkins
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Cathy Perkins has been our blog pro since we’ve had a blog.
And she instelled this new beautiful blog theme!
We are truly grateful because we couldn’t have, at least not at this point, installed it ourselves.
And one principle we hold true to is to give credit where it is rightly due.
So Cathy, you are a Wordpress Wizard, and we thank you.
Because It’s All in the Connection,
Judith & Jim
BH&M III — Successfully Serving the Deep Needs of Soft Sell Marketers
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Recently we held our third Bridging Heart and Marketing Conference. That’s what “BH&M III” stands for — only this time we did it Virtually. .
<><><><> And We Are Beyond Thrilled
With How It Went <><><><>
It was a worldwide celebration of spiritual liberation coupled with financial inspiration! We had participants from all around the world – France – Netherlands – Ireland – Israel – Trinidad and Tobago – Australia – Canada – Mexico – Norway – Panama – UK – and. of course all over the US.
We offered fifteen 90 Minute marketing sessions – a buffet of online and offline marketing strategies, techniques, principles, and deep wisdom. Each speaker was outstanding – and we are very demanding – so we don’t say this lightly. They were heartfelt, motivating, and on target with their wide-ranging and specific marketing topics.
<><><> Participants Received Invaluable Information
As They Learned About – <><><>
Your Marketing Platform Must Express YOU
Posted by: | CommentsWe’ve all heard soooooo much about The Secret and The Law of Attraction and how easy it is to attract success when you are in The Zone . . .
But no one talks about the unconscious forces that can get in your way – as Judith likes to say — Big Time!
Because it’s really difficult – nearly impossible – to know how to create your marketing platform when you feel uncertain, confused, reticent to put yourself out there Big Time…
Know about that?
Thought so . . .
We have too. Big Time!
That’s why, UNLIKE any other marketing conference anywhere, we bring in our background as psychologists and spiritual teachers to address and take you through processes you can’t find anywhere else - – -
So that you can begin to free yourself to market who you are and what you do –
That is – Build Your Soft Sell Marketing Success Platform –
*** With Grace and Guts . . .
*** With Consciousness and Confidence
*** With Soul and Sacred Nobility
From a freedom to Be Fabulous like never before.
When you are at “Bridging Heart and Marketing III – the Selling is Spiritual Service Virtual Conference”
http://bridgingheartandmarketing.com
Because It’s All in the Connection,
Judith & Jim
New Soft Sell Videos on YouTube
Posted by: | CommentsMake sure to watch the new videos for “Bridging Heart and Marketing III” that we just put up on YouTube.
Our all new “Bridging Heart and Marketing III” is a Virtual conference — online from beginning to end – dedicated to your Soft Sell, Heart-Based, Conscious Marketing Success from beginning to end!
Our line-up of world class presenters will focus you on growing your success through:
- Article Writing and Marketing for the Internet
- List Building to Create a Base of Loyal Customers
- Getting Publicity to Establish Your Presence on the Net
- Uncovering your “Juciest” Benefit — the Heart of Your Offer
- Selling Big Ticket Products and Services – Just as Easy as Selling Low Priced Offers
- Getting into the Heart of Your Customer — to Have the Most Beneficial Impact
- Your Work as a Prayer that Extends into and Through Your Customers
- Using Kinesiology (Muscle Testing) to Test the Energetic Attraction of Your Web Site and Sales Materials
- And lots more
Be with us beginning October 9th.
Because this conference is VIRTUAL you can join us from ANYWHERE IN THE WORLD in the comfort of your own home or office!
And you get to choose any of the 3 Ways to Participate:
http://www.bridgingheartandmarketing.com
This conference will be totally HANDS-ON — not just talk and listen but teach and do.
- You and the future of your business will love all that you’ll learn.
- Your Soul will hum and purr with pleasure from all the attention to Spirit – which Bridging Heart and Markering is recognized and known for.
- Your Bank will Back You Up — appreciating your wisdom for registering now:
http://bridgingheartandmarketing.com
Because It’s All in the Connection,
Judith & Jim
PS – Enjoy being in service to your friends and colleagues by telling them about this Hands-On roster of virtual trainings in Soft Sell Marketing and suggest that they register as well!
The Doors Are Now Open for Bridging Heart and Marketing III – The VIRTUAL Conference
Posted by: | CommentsWe are excited and proud to say that the doors for Bridging Heart and Marketing III – The Virtual Conference — are open for registration.
To find out what all you can enjoy by attending the conference just click this link:
http://www.bridgingheartandmarketing.com
We decided to do this conference virtually so that, during these shifting economic times, you can experience 15 sessions of life-changing soft sell training, And it’s easy and convenient for you.
And when you’re at Bridging Heart and Marketing III, here’s just some of what’s waiting for you:
** How to use Article Writing as the foundation of your online business;
** How to use List Building to create a community of loyal, long-term customers:
** How to use The Power of Blogging to convert your efforts into profits;
** How to use Publicity to establish your presence in your market niche;
** How to Find Your Perfect “Juicy” Benefit as the core of your marketing efforts;
** How to Create and Market Big Ticket products and services;
** How to Connect with Your Customer’s Heart and be rewarded with more profit;
** How to Open to Your Deep Soul Urge so your business is aligned with who you truly are.
The conference begins on October 8 and goes through the 18th
And we’ve set up three ways you can participate.
For all of the details go to:
http://www.bridgingheartandmarketing.com
Come and join us and add your creativity and spirit to the Soft Sell Marketing Community where we market and sell with consciousness and conscience — so that you can succeed in your business and remain in alignment with your personal and professional integrity.
Because It’s All in the Connection.
Judith & Jim
Love – The Cornerstone of Soft Sell Conscious Marketing
Posted by: | CommentsThere are a lot of buzzwords being buzzed about in Internet marketing circles. The list includes “transparency” and “believability”. “Authenticity” is a very big buzzer.
I wrote a series of posts last year about some of these words and I included “interdependence” as crucial to understanding the necessity and value of Soft Sell Marketing.
But after a year I’ve come to believe, through Judith’s and my my own experience . . . Read More→
How would you characterize marketing?
Posted by: | CommentsI was at the gym recently and spoke with a man who identified himself as a lawyer.
During our conversation he characterized the law as:
Plausibly Asserted — Boldly Maintained
That got me to thinking.
I can see Science described as:
Credibly Asserted — Demonstrably Maintained.
How would you characterize marketing?
Jim
First, Do No Harm
Posted by: | CommentsJudith and I were talking yesterday about the first oath doctors take
First Do No Harm.
What if marketers had to abide by that same oath?
Hype would be the first thing to go.
As Shakespeare said —
That would be a consummation devoutly to be wished.
Jim
