Archive for February, 2009
Afraid of Living: Afraid to Magnify Your Excellence?
Posted by: | CommentsAfraid of living? Most people, most of the time, behave as if life will smack them down if they truly show up and shine.
Strange isn’t it, when each of us has been blessed with remarkable gifts. Yet all but a tiny percent of adults live in the shadow of who they could be — never expressing the light of their particular genius — their very real excellence.
How is it that millions of adults have been inducted into “the cult of the living dead” — more afraid of living than of letting life pass them by?
Allergic to Excellence?
Soft Sell Shift — Change Artists on the Road to Planetary Growth and Healing
Posted by: | CommentsBill Gates became wealthy, not because his identity depended on accumulating vast wealth, but because he had a dream. He dreamt that he could help create a world in which every household had a personal computer—a world in which we were all united in through instant communication.
And now, just a few years later, that dream has nearly come true.
Did Bill create an entire empire along the way? Of course.
Did Bill hurt others and offend even more? Of course.
But bottom line, he stayed true to his dream—and along the way he became one of the most influential and wealthiest people on the planet.
Why do we refer to Bill?
Soft Sell Marketing — What’s The Point?
Posted by: | CommentsMarketing strategies will tell you how to market. They are designed with a focus on actions and results.
But they can’t answer questions like “Why?” or “What’s the point?”
For that you need a philosophy. Something that gives meaning and purpose to what you do.
Soft Sell marketing is both a strategy and a philosophy. Here’s how:
Love Your Customers the Soft Sell Way!
Posted by: | CommentsOur next and 6th book — The Heart of Marketing: Love Your Customers and They Will Love You Back (Morgan James Pubishing) will be published this coming April. We are thrilled because this book, of all that we’ve written, has real magic surrounding it.
We keep getting evidence of the support for The Heart of Marketing.
In our last post we told you about how we won the domain “TheHeartOfMarketing.com” in such an extraordinary way. The odds of that happening for anyone are very slim indeed.
Well, as they say — “Wait, there’s more.”
The Heart of Marketing Wins in Domain Auction
Posted by: | CommentsWe are SO pleased to share with you a huge miracle!
Our groundbreaking new book triumphed in the challenge to register its own domain name. That is AFTER we had all but given up on ever owning our book’s title as a website domain. But this new book has had a magical journey of success long before being in print, and winning the domain auction was just one more triumph along the way.
As you know, we are on a mission of commerce and faith—faith that the time is right for commerce to take its place within the changes necessary to establish a sustainable planet.
Concerned for the well being of both buyers and sellers around the world as well as the specific sales and marketing needs of the soft sell, care-giver, service provider marketing community, we’ve written a new book, speaking out about the need for selling to be treated as spiritual service.
The book is entitled The Heart of Marketing: Love Your Customers and They Will Love You Back (Morgan James Publishing) . . .
Super Bowl Ads — Shame on Cheetos and Tele-Flora
Posted by: | CommentsOkay Super Bowl fans, do you really want your viewing time laced with commercial arsenic? Well that’s just exactly what Tele-Flora and Cheetos did when they crawled inside your heart and mind and left behind their psychological damage.Too extreme? Not at all.
In the Tele-Flora commercial, our sweet, unsuspecting office gal is surprised when she receives a box of flowers, supposedly romantic. When she opens the box the flowers begin attacking her, cutting her down for being unnatractive.
The flowers go as far as to say “Nobody wants to see you naked.”
She’s humiliated in front of her co-workers.
The point of the commercial is that you should never send flowers in a box.
In an ad by Cheetos a woman, who appears to be “on the other side of town” (it’s not really clear) is sitting at an outside restaurant table talking on her cell and going on and on about how repulsed she is by the people there.
Another woman at the next table throws a few Cheetos uder the first woman’s chair and triggers a pidgeon attack. The first woman screams and fights off the birds.
These are just two examples of the abuse and degradation that runs rampant in television advertising. These are just two examples of hard sell marketing run amok – at your expense.
And at the expense of your children’s healthy development.
There were millions of young children around the world watching the Super Bowl learning that it’s okay to be abusive and attacking.
And there were millions of people around the world getting the message that those were American values, the “values of a free society.”
Is that what you want?
We say – No More!
No more emotional violence projected into the hearts and minds of television viewers in the name of marketing and advertising. No more!
And this is why we recommend the Soft Sell Marketers Association, where we focus on the heart-to-heart connection between seller and buyer. No abuse. Solid sales. Long term customer relationships. Join us.
Judith
