We sent our next book  to the publisher today. It’s the first book explicitly about soft sell marketing. We put our heart and soul into it and it’s REALLY good.

We have a release date of April 2009. We’d tell you the title but we can’t until the book is ready for release — which, of course, we will then

We’ve received 36 endorsements and we are deeply grateful to those who are supporting this book now. Here’s just one.

“The Heart of Marketing is destined to become a Marketing Classic – it’s that powerful! Using their years of insight into the psychology of message-to-market influence and persuasion, Judith & Jim show how to build intimacy-based sales relationships. They share groundbreaking tactics, strategies, and wisdom to accelerate rapid, repeated, and loyal buying behavior in a profoundly simple and direct way. It’s exceedingly rare to find a book about sales psychology
and influence that is this powerful! “
~ Danny Guspie and Heidi Nabert, Co-Hosts of Divorced Dad Weekly, and Divorced DadMinute

Today it’s snowing in Las Vegas. That’s extraordinary. We hope it’s an omen for our book — that it’s extraordinary. We believe it is.

But we’re feeling like today is a day we should be just doing nothing. Maybe we’ll watch a movie later. Maybe not.

Judith & Jim