Nineteen people voted — with one abstention.

Doug, from Australia, submitted “prospectors,” and his submission received 7 votes.

Andy Murphy submitted “potential partners,” and his submission received 7 votes.

Julie Erickson submitted “Ideal client,” and her submission received 4 votes.

So we will be send Doug and Andy the links for the MP3 audio files and PDF transcripts of a 2- hour discussion on “The Basics of Keywords” that I (Jim) enjoyed developing with Matt Aaron, a Google Pay Per Click Pro.

Judith and I will write a post this week expressing our response to the entries (which we refrained from during the contest) and why we ran this contest.

The first reason was to generate a conversation and we thank you for joining in.

But also we are very serious about changing the language.

More on that in our next post.

Again, thanks for all you sent it and we’ll be connecting again early next week.

Because It Is All in the Connection,

Jim

PS – Join us at the Ayres Hotel (<Manhattan Beach, CA) For “Bridging Heart & Marketing II.”

Come meet everyone, discover what’s effective for your marketing, apply what you learn immediately, and have fun. September 12 thru 14.

http://www.bridgingheartandmarketing.com

Thanks to every one of you who gave the time and care to take seriously the idea that most of traditional marketing language does not work in the Soft Sell market.

You agree that we must create new language to accurately and authentically reflect what we uniquely believe and feel marketing is and how we want to practice it.

And Judith and I have enjoyed every single one of your entries in our “Drive Traffic” Replacement Contest! And we’ll have a lot more to say once the winner is selected.

But for now, here is the list of entries.

community ………….. guests ………….. potential connections ………….. touches or contacts

trusting relationships ………….. visitor ………….. friend ………….. potential partners

connections ………….. prospect ………….. potential ………….. ideal clients ………….. contribution

associate ………….. footprint ………….. interested seekers ………….. authentic associates

people ………….. participants ………….. riders ………….. guest list …………..

community members ………….. interest ………….. tourists ………….. honored guest …………..

comrade ………….. company ………….. Soft-Sell Vanguard ………….. prospectors …………..

flow ………….. mirror

As we said “We’ll choose what we think are the best three and we’ll have everybody vote.”

So here are our choices:

prospectors ………….. potential partners ………….. ideal clients

Please enter your vote in the Comment Box below - and we’d love to hear your reasoning.

The Deadline for Voting is Sunday August 24^th at Noon PST.

Once the voting is complete we will announce the winner Sunday evening.

Then on Monday we will share with you why we chose the 3 finalists and not the others.

AND remember, the winner will receive -

** The MP3 audio files and PDF transcripts of a 2- hour discussion on “The Basics of Keywords” that I (Jim) enjoyed developing with Matt Aaron, a Google Pay Per Click Pro.

Because It’s All in the Connection,

Jim

Have you yet entered your choice in our contest for a term to replace “traffic?”

We’ve had a terrific response so far.

You can see for yourself by reading the comments in the post below.

And the winner of the contest will get MP3 audios and PDF transcripts of a two hour discussion on the basics of keyword I enjoyed with Matt Aaron, a Google Pay Per Click Pro.

So get your choice in . . .

The deadline for entries is this Friday the 22^nd at Noon Pacific Time.

Because It’s All in the Connection,Jim

Recently I heard a major hard sell Internet marketer say:

“Traffic equals money. “

Traffic = $

That’s true of course. Without traffic (virtual or physical) no business can survive.

That means you are traffic. I am traffic. We all are traffic.

But here’s the question —

Do you like being perceived as walking money . . .

The wallet end of the transaction?

(more…)

This past Wednesday and Thursday nights we held two panel calls with the Speakers for our next Bridging Heart & Marketing conference (September 12 -14 ).

We know there is a far-reaching and deep hunger for information about the Soft Sell approach to sales and marketing and we are enormously pleased and very excited to be proven right.

718 people registered to attend the two calls! And we did an Ask Campaign (basically a survey asking what people wanted to know about Soft Sell marketing), and we received 765 questions with only a few duplications.

In discussing this huge turn-out and what it means, Judith and I were talking this morning about how Soft Sell isn’t a marketing revolution. It’s a marketing evolution.

(more…)