*******************************************
A Special Bonus for You
“How To Build Your Soft Sell Marketing Platform”
1 hour audio download

Go to Bridging Heart and Marketing - Platform Bonus
*******************************************

 Joe Sugarman, one of the nation’s leading advertising and marketing experts, spoke of integrity in his book Triggers. He said:

 I like to call integrity very simply “walking your talk.” Anybody can have integrity as long as they walk their talk. A criminal can have integrity. You don’t have to be honest or sincere.

Although I think the idea of  “walking your talk,” when you use it as a rule of thumb, can put you on a fast track to some conclusion or action — in the end it’s not sufficient as a definition of true integrity.

Why?

Because, even though it sounds good, it really deflects from the heart of the matter.

(more…)

*******************************************
A Special Bonus for You
“How To Build Your Soft Sell Marketing Platform”
1 hour audio download

Go to Bridging Heart and Marketing - Platform Bonus
*******************************************

Increasingly members of the Soft Sell community are choosing to leave the confines of their offices and come out into the world of Internet marketing. Moving from a heart-based service orientation into sales and marketing, these coaches, therapists, healers, consultants, speakers, authors, artists, and spiritual guides - as example - are seldom prepared - psychologically or spiritually - to focus on developing their ability to market and sell what they do.

(more…)

As a Soft Sell marketer you’ve got to see this video. It’s a treat and also a foundational grasp on what we’re all about.

Soft Sell = Right Brain = Soft Sell – with some left brain to hold it all together and connect it to daily reality.

http://www.ted.com/talks/view/id/229

Because It’s All in the Connection and the Connectedness

Judith & Jim

*******************************************
               A Special Bonus for You
“How To Build Your Soft Sell Marketing Platform”
1 hour audio download

Go to Bridging Heart and Marketing - Platform Bonus
*******************************************
“Transparency” is another term that’s become vogue in Internet marketing circles. A while back we attended an Internet event at which a speaker repeatedly use the word transparent: “Am I being transparent?” “This is what being transparent is all about.” “I want you to see how transparent I am.”

Shakespeare, whose insight into human motives is legendary, said it simply: “The lady doth protest too much.”

When someone is real and sincere, being so doesn’t take a lot of reiteration. Genuine transparency takes care of itself.

When someone is opaque, purposefully or unconsciously hidden, but it’s to their advantage to appear open and visible, they have a need to claim transparency in the “protest too much” sense.

So here are two questions. What is transparency? And what is its purpose?

(more…)

This is us . . . about half of the first group at the first Bridging Heart an Marketing conference February 22 - 24 in LA (others left to catch flights back home).

The future opened wide . . . the future for Soft Sell marketing, for everyone present, and for the following Bridging Heart and Marketing conferences.

We are proud, grateful, smiling ear-to-ear, and now saying — It’s time to implement what you learned.

Knowledge without action is empty. Action without knowledge is exhausting. Knowledge with action is evolution.

Evolve. Evolve. Evolve.

Because It’s All in the Connection,

Judith & Jim

PS — Be sure to downlaod “How to Build Your Soft Sell Platform” by going to
Bridging Heart and Marketing - Platform Bonus

*******************************************
A Special Bonus for You
“How To Build Your Soft Sell Marketing Platform”
1 hour audio download

Go to Bridging Heart and Marketing - Platform Bonus
*******************************************

Value is prominent in any sales transaction. In the traditional and typical transaction, value refers to the expected result obtained from the product or service purchased balanced against the dollar cost.

From the buyer’s side — “Is what you promise worth what you’re asking?”

From the seller’s side — “What you’re going to get from what I offer will be worth every penny and then some.”

This product-for-price value measure is totally appropriate. However it’s limited. Why? Because it’s entirely external. It’s only about the numbers.

There’s another measure of value that is equal to if not more important than even the price, a value that is central to the soft sell point of view. It’s about the relationship developed between the buyer and seller — the partnership.

(more…)

*******************************************
A Special Bonus for You
“How To Build Your Soft Sell Marketing Platform”
1 hour audio download

Go to Bridging Heart and Marketing - Platform Bonus
*******************************************

At our first ever “Bridging Heart and Marketing” Soft Sell Internet conference we asked everyone present to think of those would-be entrepreneurs in other parts of the world who are less fortunate — and to support them with a donation to The Heifer Project International.

They opened their hearts and wallets and expressed their genersoity of spirit.

And in this way “Bridging Heart and Marketing — February 2008” took on even more meaning across the world.

(more…)

*******************************************
A Special Bonus for You
“How To Build Your Soft Sell Marketing Platform”
1 hour audio download

Go to Bridging Heart and Marketing - Platform Bonus
*******************************************

For the last many months we’ve been busy organizing the first ever Internet marketing conference for the Soft Sell Community - “Bridging Heart and Marketing.”

Now, one week after its deeply moving and highly successful debut, we are very pleased to share with you that “Bridging Heart and Marketing” was a huge hit - typified by these testimonials (we have several more as well as 18-20 on video) .

“What a great seminar. I enjoyed the heart and intimacy of the speakers who have all been supportive and wonderful. I will recommend this to all the folks I know. You both are an inspiration. Thank you from the bottom of my heart.”
Renee Piane, Dating Expert, Los Angeles, CA

Thank you, Judith and Jim, for your ground-breaking ‘Bridging Heart & Marketing’ soft-sell conference where I made a huge breakthrough. I’d been afraid to follow my passion about my specific audience until you and speaker Donna Fox gave me permission to ‘go for it.’ Now I can teach women entrepreneurs who are uncomfortable marketing to promote themselves confidently, professionally, and profitably … without selling. Bravo!
Signe A. Dayhoff, Ph.D., Placitias, NM

(more…)