Are You a Soft Sell Marketer? Find Out at the “Bridging Heart and Marketing” Soft Sell Conference.
ByYou won’t get that question answered in theory but with a faculty of heart-based super-star marketers and a program that welcomes those whose prefer the Soft Sell style of marketing.
We’re really excited because a buzz is growing around our Bridging Heart and Marketing conference.
Why?
Because a buzz is growing in the Internet marketing community since the arrival of the soft sell marketer. Well, not the arrival actually, but the willingness of many marketers to stand up, stand out, and make it clear that their Soft Sell way of marketing is profitable without robbing them or their customers of human dignity.
In a marketplace dominated by aggressive, in-your-face, direct marketing tactics, any other approach has had little chance to rise to visibility. And there’s been a lot of vocal dissatisfaction.
We’ve heard people, men and women alike, complain about being shouted at through the sales copy they find on the web and they’re looking for a different way.
We had that same dissatisfaction of not being spoken to but yelled at. And after confering with many marketers at the various conferences we attended they saw a need and decided to fulfill it.
There is a huge gap, between how our customers want to be treated and the typical, almost abusive style many current Internet marketers take for granted as the only way.
Well, there is another way and it works, and we’re determined to create a a series of conferences for those who prefer to treat their customers and clients with respect instead of assume they need to be browbeaten in order to take action.
What defines Soft Sell marketers is their preference for relationship building and their determination to make their customers feel like they’re being included in a buyer/seller partnership for the betterment of both instead of just a money/product transaction.
It’s about connection. It’s about community — Where it’s more than just the bottom line.
We’re very clear that soft sell marketing is about marketing and selling not just sharing or giving things away. It’s about business, but business with a heart.
Business and heart are not mutually exclusive. It’s that belief that’s given marketing and sales such a bad name. And we’re going to change that, and our Bridging Heart and Marketing conference is where we start.
To learn more visit our Invitation Page at Bridging Heart and Marketing.
To register for our no-charge preview interviews with their world-class speakers — people like Stephen Pierce, Mike Filsaime, Donna Fox, Beth Davis, and Scott Martineau — just go to http://www.bridgingheartandmarketing.com
To promote “Bridging Heart and Marketing” as an affiliate go to
http://www.judithandjim.com/affiliate
I’m with you on this. I hate in your face marketing, it’s areal turn off. Imuch prefer to build up a relationship and invite rather than sell.
Thanks for bringing some dignity back into the market place.
LLee
http://www.articlewritingandmarketing.com
Thankyou!
Finally someone who has confirmed that soft sell can be an approach to marketing. For years I was in sales but felt out of place as a was never a strong ‘closer’. I knew my success came from building relationships, but still felt I wasn’t doing it ‘right’. Now I know I am a soft sell marketer! Krishna from http://www.marketyourmassage.com Australia.
Hi Krishna,
Thank you for your comment.
Yes there are soft sell marketers in this world and we have to stand and claim our process, profits, and contributions to the economies we participate in .
We don’t use the word “closer,” or the phrase “close the sale.” We prefer “opener” and “open the relationship” instead.
Our blog is new and we’re working to bring the soft sell community together — thus our “Bridging Heart and Marketing” conference. We ask that you pass on the blog URL to the soft sellers you know
http://www.bridgingheartandmarketing.com/blog
And you can register for the blog by entering your email address in the box with the Submit button. That way you’ll be notified each time a new post appears.
Give Dean and your children a squeeze for us . . .
Because It’s All in the Connection,
Judith & Jim