About
We’re Judith Sherven, PhD and Jim Sniechowski, PhD – better known as Judith & Jim.
We’re a husband-and-wife psychology team and the best selling authors of five relationship books. As guest experts we’ve been on over 1500 television and radio shows including Oprah, 48 Hours, CNN, Canada AM, The Daily Buzz, and The View.
When we got involved in Internet marketing we knew nothing about marketing, much less sales. So we had to learn the hard way – from scratch.
About a year and a half into our new career – after 43 combined years as therapists – we realized that the sales copy we’d hired someone to do for us wasn’t ever going to be appropriate for our Soft Topic/Soft Sell relationship products. So we started writing our own. Pretty quickly master marketer Alex Mandossian told us “I keep a swipe file of your copywriting. It’s that good.” Then he encouraged us to teach our style of soft sell copywriting, which we did, teaching multiple courses of our Soft Topic Copywriting Secrets Clinic (which is now available as a Home Study Course). And that’s how we came to pioneer our heart-based approach to Soft Sell Marketing.
After working with our Soft Sell Marketing students and listening to their needs AND attending numerous Internet marketing conferences that were geared toward the needs of the business-to-business hard sell crowd, we knew we needed to take the next step – using our Soft Sell approach to produce “Bridging Heart and Marketing” – the first-ever Internet marketing conference dedicated to the specific needs of the Soft Sell marketing community – for whom the typical hard sell “hype” doesn’t fit.
By Soft Sell we’re referring to you – someone who markets products/services in the fields of self help and personal growth, health and healing, and/or life-enhancement. You provide what we call a Return of Experience (ROE) rather than the hard sell ROI (Return on Investment). That’s why, unlike typical hard sell tactics, Soft Sell Marketing reinforces the caring and trustworthy relationship between seller and prospect/customer. To raise the visibility and status of the Soft Sell Marketing Community, and to support the personal and business growth of its members, we are proud to now sponsor SSMA, the Soft Sell Marketers Association.
CONTACT US
Soft Sell Marketing, Inc
9101 W Sahara Ave 105-K1
Las Vegas, NV 89117
1-702-870-3657
1-877-810-7653
