We received the message below from George Kao ( http://www.facebook.com/l/;http://GeorgeKao.com ) in response to this blog.  Enjoy.

Judith & Jim: thank you for standing for care and integrity in marketing!!

How I determine integrity in a marketing technique is:
1. would this method/technique make the world more a better place if many others practiced it? Would the world be more beautiful, more truthful, more loving? Or am I thinking that because I’m “better” than others or my cause is more important, I can use this method/technique but others shouldn’t? In other words, is it scalable for the world?

2. would I be proud at the end of my life that I made my money this way? The energy/spirit/methods I spread into the world through my business… am I proud and grateful about it?

p.s. I find that when I go to my heart, and take on faith by marketing in a way I can be really authentic and proud of, I actually build genuine fans (and clients) that are sustainable — that refer me to others because they experience integrity and love. It’s so much more fun and fulfilling.

Whatever we continually share publicly (e.g. in our marketing methods and copywriting and social networking) we become more like that, without even realizing it sometimes…

George

Heratfelt, soul-based, soft sell marketing.  Integrous and the wave of the future. Thank you, George.

Because It’s All in the Connection

Judith & Jim