Archive for May, 2009
Business Week Magazine: They Forget the Human Element!
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In their April 17th edition of Business Week, the editors included an article titled: “What Good Are Economists Anyway?”
The article focused on how economists failed to predict the world-wide economic collapse, the most serious crisis since the 1930s. The article then states: “And now they can’t agree how to solve it.”
As part of the critique of professional economists Paul Wilmott, a quantitative financial expert says: “Economists’ models are just awful. They completely forget how important the human element is.”
And that’s coming from a quantitative expert, a numbers guy!
But, after all, doesn’t that seem obvious?? !!
Apparently not.
The entire discipline of economics is based, almost exclusively, on numbers — mathematical formulae that are supposed to represent the reality of an economic system. But, as Wilmott says, the human element is left out.
What ??!! The human element ??!! But isn’t that what economics is all about? The human element. It’s about people, not curves and graphs and charts and spreadsheets. It’s about people.
The people are what makes an economic system function. What we do. What we want. How we feel. What we perceive. What we fear. What we believe. And . . . what motivates us to spend our money!
But those pesky emotions don’t fit well into formulae that are suppsoed to be prediutive and mathematically elegant.
Economics is not physics. And it would behoove the academic economist to take a look in the mirror at what they see.
A person.
“The human element.”
Even the phrase “the human element” is an abstraction. It suggests that people are just one of the factors of the formula instead of why the formula was invented to begin with.
That’s why our book — The Heart of Marketing: Love Your Customers and They Will Love You Back — has marketers buzzing, online and off.
Here’s one example from Kelly A. Kline who added her comments to the Customer Review section at amazon.com:
Since I’ve started using the soft-sell techniques from “The Heart of Marketing,” my sales are up, repeat customers ask for me by name and for the first time in 6 years, I love my job, my customers and, most importantly, leave the office every day with my soul intact.
The Heart of Marketing is about people — real flesh and blood people — both the sellers and the buyers.
You can still get the book and have access to 62 FREE gifts donated by marketers around the world to support our book launch.
To get the book and your gifts go to: http://TheHeartOfMarketing.com
Because It’s All in the Connection,
Judith & Jim
The Heart of Marketing a Complete Success
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Last week we formally introduced our new book : The Heart of Marketing Love Your Customers and They Will Love You Back (Morgan James Publishing) with a Giant Amazon Launch – that included Bonus Gifts for book buyers from 62 Supporters!
We are deeply grateful for:
*** Everyone who lovingly supported our launch
*** Everyone who purchased our book
*** Everyone who blessed our Bonus Gift Givers by signing up for their Bonus Programs
*** Everyone who helped our book reach #59 on Amazon AND . . .
#1 in Marketing
#1 in Marketing & Sales
#1 in Direct Marketing
#1 in eCommerce
#1 in Web Marketing
*** And if you haven’t purchased your copy of The Heart of Marketing you can still get your Free Bonus Gifts when you go to -
http://TheHeartofMarketing.com
Be sure to take advantage of this Book Launch Special if you are in any way involved in sales, marketing, and/or business.
And . . . Please let anyone you know who would also be blessed by this book.
Because It IS All in the Connection,
Judith & Jim
The Heart of Marketing Reaches #99 At Amazon
Posted by: | Comments Our amazon best-seller campaign is a delicious success — and not without your help.
As of this moment — 11:17 AM Pacific (5-14-09) our various rankings at amazon are:
In the category “Book” which represents the rank among all of the book on the entire amazon site which is upward of 2 million books and our rank is: 99
We are shooting for # 1 in Books.
In the various categories amazon provides, our rankings are:
19 – Business & Investment
1 – Marketing & Sales
1 – Marketing
1 – Direct Marketing
12 – Professional & Technical
3 – Business Management
3 – Movers and Shakers
46 – Hot New Releases
We thank those of you who have bought our book — The Heart of Marketing — and passed the word along to your friends and colleagues.
For those of who haven’t as yet, we need your help to get to # 1 in Books. And there are 62 gifts from marketers around the world waiting for you as our thanks for your buying the book and supporting this campaign . . .
You can get the books and the 62 marketing gifts we have when you do buy at:
http://www.theheartofmarketing.com
This is not just about book sales but spreading the world of soft sell heart-based marketing to everyone for whom soft sell touches their heart and their business logic.
Because It’s All in the Connection,
Judith & Jim
At 2AM Eastern The Heart of Marketing Reached #1 in the Direct Marketing Category
Posted by: | CommentsAND . . . Rave Reviews for The Heart of Marketing Keep Coming In . . .
Whether it’s magazines or blogs, the reviews for our new book The Heart of Marketing are universally 5 Star! Here are just a few.
The Heart of Marketing is for not only for marketers and people in business. It’s for everyone! You’ll enjoy reading it even if you have nothing to sell. Judith and Jim present tools that can be applied in relationships of all kinds since it’s really about people and how they think. And their writing style is so compelling that it inspires interest on many levels. Just as their book on wedding planning is thoughtful, enlightening and entertaining, *The Heart of Marketing* brings new knowledge, wisdom and understanding that can be applied to all aspects of life.
Sharon Steffensen, Editor, Yoga Chicago magazine
The Heart of Marketing – Dynamic, Imaginative, Inspiring!”
Printed Words Blog
Judith and Jim have done their homework through experience, the best teacher of all, and delivered what has needed to be said for a very long time in this book that will help those in business and sales find their path to sales with integrity. We recommend The Heart of Marketing as a guide to how business should and can be conducted, realizing success, sales and profits with customer care, pride and honesty.
Nancy J. Reid, Editor, Blend Magazine
Note from Judith & Jim – Be sure to take advantage our 62-Gift Book Launch Campaign that starts at midnight EST May 14th at http://theheartofmarketing.com
These Bonus Gifts were donated from marketing leaders around the world including Mark Joyner, David Riklan, Christine Kloser, Jody Colvard and many, many more!! Value – over $8400.00!
Because It’s All in the Connection,
Judith & Jim
The Heart of Marketing Becomes Best Seller Before Book Is Printed
Posted by: | CommentsOur new book, The Heart of Marketing: Love Your Customers and They Will Love You Back achieved best seller status at amazon.com before the book was even printed. As soon as the announcement for the book was released at amazon.com eager buyers placed their pre-publication orders rocketing the book to #2 in the Direct Marketing category.
Business people realize that something has got to change. We cannot continue with the single-minded ambition of making as much money as possible without much, if any, concern for the aftereffects.
Collectively people have lost millions, actually billions, most of whom could least afford it and through no fault of their own. What we’re really excited about is that people are now hungry for a different point of view. And since we got into marketing completely naive, we had no limiting or distorted preconceptions. So we could see how much of Internet marketing lacked heart; lacked any sense of human-to-human connection.
And that’s what people so desperately need now. We are convinced that a more caring and conscious approach to marketing and selling will transform the world of commerce. We call it Soft Sell Marketing, marketing with consciousness and conscience. It’s our intent to bring commerce and caring together for the betterment of life on the planet.
So that they impact each other. Caring should not be run from in the world of business. And making money should not be seen as corrupting in the world of care-giving.
NOTE: Our amazon.com book launch happens tomorrow (Thursday 5-14) and we’d appreciate your support.
When you go to http://www.theheartofmarketing.com tomorrow and purchase The Heart of Marketing you will have access to 62 gifts from our marketing friends around the world.
Join us and for just $10.17 you can get the book and as many of the gifts as you’d like.
Because It’s All in the Connection,
Judith & Jim
The Heart of Marketing Just 2 Days Away
Posted by: | Comments Just 2 more days until we invite you to visit our Special Amazon Best Seller page which we created for you featuring over 62 Bonus Gifts to thank you for buying our new book
The Heart of Marketing — Love Your Customers and They Will Love You Back (Morgan James Publishing, May 2009) on Thursday May 14th at a serious Amazon discount (currently under $11) -
This book received 43 endorsements from top marketing leaders! And you get over $8400 worth of Gifts from some of those same leaders AND others who want to support you getting this book that will forever change the way you think AND feel about marketing!
Already today The Heart of Marketing was #3 in Direct Marketing on Amazon – and we’ve not even launched the book yet. Plenty of people just can’t wait ’til Thursday -
Update coming tomorrow!
Because It’s All in the Connection,
Judith & Jim
Making Money, Marketing and Amazon Best Seller
Posted by: | CommentsMaking money on the Internet and marketing online go hand in hand. But how do you create online money without savaging your integrity? That’s the question most service providers and care-givers ask us.
So we began to speak out about the need for “Selling As A Spiritual Service” and the spiritual value of Soft Sell Marketing.
As a soft sell marketer we want you to be comfortable and proud selling your services. And we want you to be successful making money online and offline as well.
That’s why . . .
