Archive for July, 2008
Soft Sell Avoidance
Posted by: | CommentsJudith and I just spoke at a conference focused on wealth building. This is not a usual venue for us and we looked forward to what would happen.
It became clear that most of the people there were interested in real estate investing—many of them focused on very high-end real estate—even though the event producer had scheduled a variety of speakers and topics.
He asked us to speak about Internet marketing and our “Bridging Heart and Marketing” conference.
Our focus was to introduce the participants to the joys and benefits of Internet marketing as well as invite them to register to attend our next conference, “Bridging Heart and Marketing II” -September 12-14 at the Ayres Hotel in Manhattan Beach, right near the Los Angeles Airport.
We decided that the people there wouldn’t be in the mindset of Soft Sell Marketing so we designed our presentation to minimize our Soft Sell approach. Read More→
More on Soft Sell Marketing and Interdependence
Posted by: | CommentsIn my post of 7-6-08 titled “What Are the Real Values of the Soft Sell Point of View — Interdependence” which you can read below if you haven’t already, I wrote:
“. . . we all exist within the interdependent nature of being alive in this universe. Nothing stands alone. Life IS relationship.”
And . . .
“We need each other, not just to get what we need to stay alive, we need each other to co-create the way we go about that getting.”
Two days ago, my friend and colleague, Robert Ware, (Melbourne, Australia) sent this passage from The European Dream, written by Jeremy Rifkin.
“For Europeans, freedom is not found in autonomy but in embeddedness. To be free is to have access to a myriad of interdependent relationships with others. The more communities one has access to, the more options and choices one has for living a full and meaningful life. With relationships comes inclusivity and with inclusivity, comes security.”
Let’s look at two points from Rifkin that bear on Soft Sell marketing:
Only In An Abusive Culture
Posted by: | CommentsRecently we attended a weekend Internet conference.
As Judith and I settled in on the first day we were looking forward to what we were about to learn.
The first person up, the conference organizer, began with aggressive intensity telling us that if we couldn’t take the heat we should leave the room. And after that the door was going to be locked.
“This information is too valuable and too powerful for anyone who can’t handle it.”
Judith and I were really put off but I figured it was just bravado, trying to be impressive and macho tough. Well, I was wrong. Read More→
What Are the Real Values of the Soft Sell Point of View — Interdependence
Posted by: | CommentsWhen we try to pick out anything by itself, we find it hitched to everything else in the Universe.
John Muir
The community stagnates without the impulse of the individual. The impulse dies away without the sympathy of the community.
William James
How more clearly and elegantly can the fact of our interdependence, our interconnectedness, our mutual need of one another be expressed!Interdependence is the foundation upon which Soft Sell marketing stands.
Imagine it this way.
Every time you’re involved in a commercial transaction—whether you’re selling or buying— a lot more is going on than just an exchange of product or service for money.
The product and the cash are the external, obvious ingredients—that part of the transaction everyone can see and takes for granted.
But there is more. In fact, not only more, but far more important.
Because it is the internal ingredients that make up the exchange of intention(s).
