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Register now for Bridging Heart and Marketing —
the first-ever soft sell Internet marketing conference.
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What’s the purpose of a keyword?

Technically a keyword is used to find useful results in an Internet search. Type in your keyword and the search engine returns a list of sites where that word is found.

And to be even more technical, a keyword (or any word for that matter) is a combination of 1s and 0s that allows a message to be transmitted across the web to your computer or vice versa..

Just to be clear – a keyword can be one word — for example “insurance ” — or a keyword can be a string of words (known as a long tail keyword) — for example “honeymoon destinations in the Caribbean.” Both are referred to with the singular “keyword..”

Because the Internet is fundamentally a text based medium, words are the basic tool everyone uses to travel and navigate the web.

Even with the onset of audio and video, search engine spyders cannot read anything but text. So no matter how impressive a site may appear to be, the spyders read only words and that’s why keywords are so important.

Okay, that’s the head side of a keyword. What about the heart side?

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Register now for Bridging Heart and Marketing —
the first-ever soft sell Internet marketing conference.
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Have you ever wondered why people resist the selling process — both the selling and the buying sides of it?

After all, it’s a human activity that is fundamental to how we all live on this planet — a transaction process indispensable to the very fabric of existence — “I will give you this if you give me that.”

We couldn’t get by without buying – and selling.

I’m doing it right now — selling my point of view. If you consider it and then take me seriously, hasn’t the sale been made?

And even as much as I know that selling truly is a spiritual service, or at least it can be — that’s what this blog is all about — as I write this I can feel a niggling discomfort inside, that old aversion to the idea of selling.

But what is selling when it’s done well? Is it not a transaction of value for value?

And to be clear, my niggling discomfort is not even a resistance to “being sold” – you know, being snookered, taken, hornswaggled, ripped off. There’s every reason to be repulsed by someone who is trying to do you in.

But truly, how often does that happen? Realistically, not very.

And yet my gut is gnawing.

Some say it’s because I’ve had bad experiences being sold. But I’ve had many, many, many more good experiences being helped by a salesperson. And the truth is, rarely have I had to deal with someone whose intent was to rip me off.

I know I’m not alone in this.

Nevertheless many people experience an almost knee-jerk resistance when faced with the possibility or necessity of having to sell their wares. So what’s that about?

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